Primo Drinks Ltd
Registered name: PRIMO DRINKS LTD
Primo Drinks Ltd made £32.5m revenue and £2.2m profit in the year to 31 Dec 2024.
Primo Drinks Ltd’s revenue fell 1% to £32.5m in the year to 31 Dec 2024, with £2.2m profit and 80 employees. The company is classified under “wholesale of wine, beer, spirits and other alcoholic beverages” and is based in Stockport; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Stockport, North West
- Age
- 23 yrs · since 2003
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Same Day Beers Group Limited”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £30.8m | £32.8m | £32.5m |
| Cost of sales | £23.3m | £25.8m | £25.6m |
| Gross profit | £7.5m | £7m | £6.9m |
| Operating profit | £3.6m | £2.9m | £2.7m |
| Profit before tax | £3.6m | £3m | £2.9m |
| Profit after tax | £2.9m | £2.2m | £2.2m |
| Profit (best available) | £2.9m | £2.2m | £2.2m |
| Staff costs | £2.5m | £2.7m | £2.8m |
| Employees (average) | 87 | 80 | 80 |
| Ratios | |||
| Profit margin | 9.3% | 6.8% | 6.9% |
| Gross margin | 24.2% | 21.4% | 21.2% |
| Revenue per employee | £354k | £410k | £406k |
| Profit per employee | £32.9k | £27.9k | £27.9k |
| Cash conversion | 91.9% | −83% | — |
| Growth (year on year) | |||
| Revenue growth | — | ▲6.8% | ▼1.1% |
| Profit growth | — | ▼21.8% | ▼0.3% |
| Headcount growth | — | ▼8.1% | 0% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £5.8m | £2.7m | £4m |
| Net assets | £8.6m | £10.3m | £12.3m |
| Fixed assets | £1m | £1.1m | £850k |
| Current assets | £11.1m | £13.8m | £15.6m |
| Debtors | £832k | £1.5m | £977k |
| Deferred income | £7.4k | £248k | £261k |
| Cash from operations | £3.3m | −£2.4m | — |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2025 |
How the business works
- Profit margin
- 6.9%
- Profit ÷ revenue.
- Gross margin
- 21.2%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £406k
- Revenue ÷ average employees.
- Profit per employee
- £27.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 2.6%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.8%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 3%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲19%
- Now £12.3m
- Cash at bank
- ▲49%
- Now £4m
- Headcount
- 0%
- Now 80
- Deferred income
- ▲5%
- Now £261k
- Fixed assets
- ▼20%
- Now £850k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £2.2m), from the Companies House accounts bulk data published Sep 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.