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Company No. 04794322 · Incorporated 11 Jun 2003

Avalon Fashions Limited

Registered name: AVALON FASHIONS LIMITED

Part of Mo Freedom Limited group

Avalon Fashions Limited made £9.6m revenue and £95k profit in the year to 31 Aug 2025.

Avalon Fashions Limited’s revenue fell 8% to £9.6m in the year to 31 Aug 2025, with £95k profit and 42 employees. The company is classified under “wholesale of clothing and footwear” and is based in London; we hold 5 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46420Wholesale of clothing and footwearSIC 47910Retail sale via mail order houses or via Internet
Status
Active
Location
London, London
Age
23 yrs · since 2003
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Aug 2025

Key figures

Capital-light
Revenue
£9.6m
Growth ▼7.6%
Profit
£95k
Growth ▼81.2%
Profit margin
1%
Gross 49.8%
Employees
42
Change ▲13.5%
Profit / employee
£2.3k
Revenue/employee £227k
Profitable streak
5yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

5 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Aug 202131 Aug 202231 Aug 202331 Aug 202431 Aug 2025
DisclosureFull P&LFull P&LFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£10.4m£11.4m£11.9m£10.3m£9.6m
Cost of sales£5.4m£6.3m£6.8m£4.7m£4.8m
Gross profit£5.1m£5m£5.2m£5.6m£4.8m
Operating profit£334k£350k£275k£570k£14k
Profit before tax£372k£388k£326k£666k£133k
Profit after tax£316k£317k£260k£504k£95k
Profit (best available)£316k£317k£260k£504k£95k
Staff costs£1.2m£1.3m£1.6m£1.6m£1.6m
Employees (average)2931383742
Ratios
Profit margin3%2.8%2.2%4.9%1%
Gross margin48.4%44.1%43.4%54.1%49.8%
Revenue per employee£360k£367k£314k£280k£227k
Profit per employee£10.9k£10.2k£6.8k£13.6k£2.3k
Growth (year on year)
Revenue growth—▲8.9%▲5.1%▼13.4%▼7.6%
Profit growth—▲0.4%▼18%▲93.8%▼81.2%
Headcount growth—▲6.9%▲22.6%▼2.6%▲13.5%
Balance sheet — indirect signals, not revenue
Cash at bank£4.2m£4.2m£4.1m£4.8m£4.9m
Net assets£5m£5.3m£5.5m£6m£6.1m
Fixed assets£42.9k£56.3k£59.9k£46.5k£28.5k
Current assets£8.1m£8m£9m£9.2m£9.4m
Debtors£820k£1.2m£1.2m£870k£1.2m
Deferred income£2.3m£1.8m£1.7m£2m£1.6m
SourceAccounts · bulk data Oct 2023Accounts · bulk data Oct 2023FullAccounts · bulk data Aug 2024FullAccounts · bulk data May 2025FullAccounts · bulk data Aug 2026
Derived from the latest filing

How the business works

Profit margin
1%
Profit ÷ revenue.
Gross margin
49.8%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£227k
Revenue ÷ average employees.
Profit per employee
£2.3k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0.3%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
17.1%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
12.3%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲2%
Now £6.1m
Cash at bank
▲0%
Now £4.9m
Headcount
▲14%
Now 42
Deferred income
▼17%
Now £1.6m
Fixed assets
▼39%
Now £28.5k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Mo Freedom Limitedultimate parent50–75%
  2. Avalon Fashions Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Aug 2025 (profit £95k), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.