Avalon Fashions Limited
Registered name: AVALON FASHIONS LIMITED
Part of Mo Freedom Limited groupAvalon Fashions Limited made £9.6m revenue and £95k profit in the year to 31 Aug 2025.
Avalon Fashions Limited’s revenue fell 8% to £9.6m in the year to 31 Aug 2025, with £95k profit and 42 employees. The company is classified under “wholesale of clothing and footwear” and is based in London; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 23 yrs · since 2003
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Aug 2021 | 31 Aug 2022 | 31 Aug 2023 | 31 Aug 2024 | 31 Aug 2025 |
|---|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||||
| Revenue (turnover) | £10.4m | £11.4m | £11.9m | £10.3m | £9.6m |
| Cost of sales | £5.4m | £6.3m | £6.8m | £4.7m | £4.8m |
| Gross profit | £5.1m | £5m | £5.2m | £5.6m | £4.8m |
| Operating profit | £334k | £350k | £275k | £570k | £14k |
| Profit before tax | £372k | £388k | £326k | £666k | £133k |
| Profit after tax | £316k | £317k | £260k | £504k | £95k |
| Profit (best available) | £316k | £317k | £260k | £504k | £95k |
| Staff costs | £1.2m | £1.3m | £1.6m | £1.6m | £1.6m |
| Employees (average) | 29 | 31 | 38 | 37 | 42 |
| Ratios | |||||
| Profit margin | 3% | 2.8% | 2.2% | 4.9% | 1% |
| Gross margin | 48.4% | 44.1% | 43.4% | 54.1% | 49.8% |
| Revenue per employee | £360k | £367k | £314k | £280k | £227k |
| Profit per employee | £10.9k | £10.2k | £6.8k | £13.6k | £2.3k |
| Growth (year on year) | |||||
| Revenue growth | — | ▲8.9% | ▲5.1% | ▼13.4% | ▼7.6% |
| Profit growth | — | ▲0.4% | ▼18% | ▲93.8% | ▼81.2% |
| Headcount growth | — | ▲6.9% | ▲22.6% | ▼2.6% | ▲13.5% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £4.2m | £4.2m | £4.1m | £4.8m | £4.9m |
| Net assets | £5m | £5.3m | £5.5m | £6m | £6.1m |
| Fixed assets | £42.9k | £56.3k | £59.9k | £46.5k | £28.5k |
| Current assets | £8.1m | £8m | £9m | £9.2m | £9.4m |
| Debtors | £820k | £1.2m | £1.2m | £870k | £1.2m |
| Deferred income | £2.3m | £1.8m | £1.7m | £2m | £1.6m |
| Source | Accounts · bulk data Oct 2023 | Accounts · bulk data Oct 2023 | FullAccounts · bulk data Aug 2024 | FullAccounts · bulk data May 2025 | FullAccounts · bulk data Aug 2026 |
How the business works
- Profit margin
- 1%
- Profit ÷ revenue.
- Gross margin
- 49.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £227k
- Revenue ÷ average employees.
- Profit per employee
- £2.3k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.3%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 17.1%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 12.3%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲2%
- Now £6.1m
- Cash at bank
- ▲0%
- Now £4.9m
- Headcount
- ▲14%
- Now 42
- Deferred income
- ▼17%
- Now £1.6m
- Fixed assets
- ▼39%
- Now £28.5k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Mo Freedom Limitedultimate parent50–75%
- Avalon Fashions Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Avalon Fashions II LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Issey Miyake London LimitedLondon · Wholesale of clothing and footwear
- Revenue
- £9.8m
- Profit
- £1m
- Staff
- 47
- Uniform Express LimitedBanbury · Wholesale of clothing and footwear
- Revenue
- £10.8m
- Profit
- £399k
- Staff
- 58
- John Liscombe LimitedLondon · Wholesale of clothing and footwear
- Revenue
- £11.3m
- Profit
- £2.4m
- Staff
- 46
- Zeco LimitedRomford · Wholesale of clothing and footwear
- Revenue
- £11.8m
- Profit
- £1.2m
- Staff
- 19
- Continental Clothing Company LimitedBournemouth · Wholesale of clothing and footwear
- Revenue
- £11.8m
- Profit
- £1.5m
- Staff
- 13
- UK Distributors (Footwear) LimitedSaddington Road Fleckney · Wholesale of clothing and footwear
- Revenue
- £11.8m
- Profit
- £383k
- Staff
- 39
Sources
Latest figures from FullAccounts for the year to 31 Aug 2025 (profit £95k), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.