Persuasion Studio Ltd
Registered name: PERSUASION STUDIO LTD
Persuasion Studio Ltd made £3k revenue and a £4.8k loss in the year to 31 Mar 2024.
Persuasion Studio Ltd’s revenue fell 81% to £3k in the year to 31 Mar 2024, with a loss of £4.8k and 0 employees. The company is classified under “business and domestic software development” and is based in Norwich; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Norwich, East of England
- Age
- 23 yrs · since 2003
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £25.6k | £15.5k | £3k |
| Profit after tax | −£1.3k | −£3.8k | −£4.8k |
| Profit (best available) | −£1.3k | −£3.8k | −£4.8k |
| Staff costs | £18.2k | £15k | £3.9k |
| Employees (average) | — | 0 | 0 |
| Ratios | |||
| Profit margin | −5% | −24.2% | −159.9% |
| Growth (year on year) | |||
| Revenue growth | — | ▼39.3% | ▼80.6% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | £4.1k | £5.1k | £311 |
| Fixed assets | £1.3k | £1.3k | £0 |
| Current assets | £3.9k | £4k | £748 |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2024 |
How the business works
- Profit margin
- −159.9%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- —
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼94%
- Now £311
- Cash at bank
- —
- Now —
- Headcount
- —
- Now 0
- Deferred income
- —
- Now —
- Fixed assets
- ▼100%
- Now £0
Sources
Latest figures from FullAccounts for the year to 31 Mar 2024 (profit −£4.8k), from the Companies House accounts bulk data published Dec 2024. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.