Photo Paper Direct Limited
Registered name: PHOTO PAPER DIRECT LIMITED
Part of Truweo, Llc groupPhoto Paper Direct Limited made £5.6m revenue and a £88.6k loss in the year to 30 Apr 2025.
Photo Paper Direct Limited’s revenue fell 20% to £5.6m in the year to 30 Apr 2025, with a loss of £88.6k and 10 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Watford; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Watford, East of England
- Age
- 23 yrs · since 2002
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Truweo LLC”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Apr 2023 | 30 Apr 2024 | 30 Apr 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £9.1m | £7.1m | £5.6m |
| Cost of sales | £7.4m | £6.3m | £5.1m |
| Gross profit | £1.7m | £801k | £551k |
| Operating profit | £1.3m | £94.5k | −£98.8k |
| Profit before tax | £1.3m | £78.4k | −£112k |
| Profit after tax | £1m | £66k | −£88.6k |
| Profit (best available) | £1m | £66k | −£88.6k |
| Staff costs | £683k | £660k | £525k |
| Employees (average) | 12 | 11 | 10 |
| Ratios | |||
| Profit margin | 11.4% | 0.9% | −1.6% |
| Gross margin | 18.7% | 11.3% | 9.8% |
| Revenue per employee | £759k | £645k | £564k |
| Profit per employee | £86.8k | £6k | −£8.9k |
| Cash conversion | 60.7% | −1196% | — |
| Growth (year on year) | |||
| Revenue growth | — | ▼22.1% | ▼20.4% |
| Profit growth | — | ▼93.7% | ▼234.2% |
| Headcount growth | — | ▼8.3% | ▼9.1% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £2.3m | £3m | £2.5m |
| Net assets | £4.9m | £5m | £4.9m |
| Fixed assets | £474k | £440k | £423k |
| Current assets | £5.8m | £5.7m | £5.3m |
| Debtors | £183k | £195k | £103k |
| Deferred income | £408k | £423k | — |
| Cash from operations | £805k | −£1.1m | £414k |
| Source | FullAccounts · bulk data Jan 2025 | FullAccounts · bulk data Jan 2025 | FullAccounts · bulk data Mar 2026 |
How the business works
- Profit margin
- −1.6%
- Profit ÷ revenue.
- Gross margin
- 9.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £564k
- Revenue ÷ average employees.
- Profit per employee
- −£8.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 7.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 1.8%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼2%
- Now £4.9m
- Cash at bank
- ▼15%
- Now £2.5m
- Headcount
- ▼9%
- Now 10
- Deferred income
- —
- Now —
- Fixed assets
- ▼4%
- Now £423k
Group structure
Ownership chain
- Truweo, Llc (registered outside the UK register)ultimate parent75–100%
- Photo Paper Direct Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 30 Apr 2025 (profit −£88.6k), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.