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Company No. 04581446 · Incorporated 5 Nov 2002

Photo Paper Direct Limited

Registered name: PHOTO PAPER DIRECT LIMITED

Part of Truweo, Llc group

Photo Paper Direct Limited made £5.6m revenue and a £88.6k loss in the year to 30 Apr 2025.

Photo Paper Direct Limited’s revenue fell 20% to £5.6m in the year to 30 Apr 2025, with a loss of £88.6k and 10 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Watford; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet
Status
Active
Location
Watford, East of England
Age
23 yrs · since 2002
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Truweo LLC”

Latest accounts · year to 30 Apr 2025

Key figures

Capital-lightCash flow filed
Revenue
£5.6m
Growth ▼20.4%
Profit
−£88.6k
Growth ▼234.2%
Profit margin
−1.6%
Gross 9.8%
Employees
10
Change ▼9.1%
Profit / employee
−£8.9k
Revenue/employee £564k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to30 Apr 202330 Apr 202430 Apr 2025
DisclosureFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£9.1m£7.1m£5.6m
Cost of sales£7.4m£6.3m£5.1m
Gross profit£1.7m£801k£551k
Operating profit£1.3m£94.5k−£98.8k
Profit before tax£1.3m£78.4k−£112k
Profit after tax£1m£66k−£88.6k
Profit (best available)£1m£66k−£88.6k
Staff costs£683k£660k£525k
Employees (average)121110
Ratios
Profit margin11.4%0.9%−1.6%
Gross margin18.7%11.3%9.8%
Revenue per employee£759k£645k£564k
Profit per employee£86.8k£6k−£8.9k
Cash conversion60.7%−1196%—
Growth (year on year)
Revenue growth—▼22.1%▼20.4%
Profit growth—▼93.7%▼234.2%
Headcount growth—▼8.3%▼9.1%
Balance sheet — indirect signals, not revenue
Cash at bank£2.3m£3m£2.5m
Net assets£4.9m£5m£4.9m
Fixed assets£474k£440k£423k
Current assets£5.8m£5.7m£5.3m
Debtors£183k£195k£103k
Deferred income£408k£423k—
Cash from operations£805k−£1.1m£414k
SourceFullAccounts · bulk data Jan 2025FullAccounts · bulk data Jan 2025FullAccounts · bulk data Mar 2026
Derived from the latest filing

How the business works

Profit margin
−1.6%
Profit ÷ revenue.
Gross margin
9.8%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£564k
Revenue ÷ average employees.
Profit per employee
−£8.9k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
7.5%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
1.8%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼2%
Now £4.9m
Cash at bank
▼15%
Now £2.5m
Headcount
▼9%
Now 10
Deferred income
—
Now —
Fixed assets
▼4%
Now £423k
Corporate ownership

Group structure

Ownership chain

  1. Truweo, Llc (registered outside the UK register)ultimate parent75–100%
  2. Photo Paper Direct Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 30 Apr 2025 (profit −£88.6k), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.