How much does Sales Assistance Limited make?

Sales Assistance Limited reported revenue of £142m and £2.3m profit in the year to 31 Jul 2025, according to its accounts filed at Companies House.

How many employees does Sales Assistance Limited have?

Sales Assistance Limited reported an average of 58 employees in the year to 31 Jul 2025.

Is Sales Assistance Limited profitable?

Yes — Sales Assistance Limited reported a profit of £2.3m in the year to 31 Jul 2025.

Company No. 04489650 · Incorporated 18 Jul 2002

Sales Assistance Limited

Registered name: SALES ASSISTANCE LIMITED

Sales Assistance Limited made £142m revenue and £2.3m profit in the year to 31 Jul 2025.

Sales Assistance Limited’s revenue grew 24% to £142m in the year to 31 Jul 2025, with £2.3m profit and 58 employees. The company is classified under “sale of used cars and light motor vehicles” and is based in Sutton-in-Ashfield; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 45112Sale of used cars and light motor vehicles

Status: Active
Location: Sutton-in-Ashfield, East Midlands
Age: 24 yrs · since 2002
Type: Private Limited Company

Latest accounts · year to 31 Jul 2025

Key figures

IndependentCapital-lightCash flow filed

Revenue

£142m

Growth ▲24.4%

Profit

£2.3m

Growth ▲17.3%

Profit margin

1.6%

Gross 4.5%

Employees

Change ▲23.4%

Profit / employee

£39.5k

Revenue/employee £2.4m

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Jul 2022	31 Jul 2023	31 Jul 2024	31 Jul 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£96m	£107m	£114m	£142m
Cost of sales	£92.4m	£103m	£109m	£135m
Gross profit	£3.6m	£4m	£5.2m	£6.4m
Operating profit	£2.6m	£3m	£3.9m	£4.8m
Profit before tax	£2.1m	£2m	£2.6m	£3.4m
Profit after tax	£1.7m	£1.5m	£2m	£2.3m
Profit (best available)	£1.7m	£1.5m	£2m	£2.3m
Staff costs	£1.7m	£1.7m	£2.1m	£3.1m
Employees (average)	45	41	47	58
Ratios
Profit margin	1.8%	1.4%	1.7%	1.6%
Gross margin	3.8%	3.8%	4.6%	4.5%
Revenue per employee	£2.1m	£2.6m	£2.4m	£2.4m
Profit per employee	£37.6k	£37.5k	£41.6k	£39.5k
Cash conversion	142.9%	−65.4%	−101.1%	−60.5%
Growth (year on year)
Revenue growth	—	▲11.5%	▲6.3%	▲24.4%
Profit growth	—	▼9.1%	▲27%	▲17.3%
Headcount growth	—	▼8.9%	▲14.6%	▲23.4%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.6m	£2.5m	£2.9m	£4.3m
Net assets	£4.4m	£5.7m	£7.4m	£9.4m
Fixed assets	£221k	£270k	£3.4m	£5.3m
Current assets	£24.6m	£26.9m	£29.4m	£34m
Debtors	£445k	£471k	£31.1k	£471k
Deferred income	£258k	£219k	£488k	£660k
Cash from operations	£3.8m	−£1.9m	−£3.9m	−£2.9m
Source	FullAccounts · bulk data Apr 2024	FullAccounts · bulk data Apr 2024	FullAccounts · bulk data Apr 2025	FullAccounts · bulk data Apr 2026

Derived from the latest filing

How the business works

Profit margin: 1.6%; Profit ÷ revenue.
Gross margin: 4.5%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £2.4m; Revenue ÷ average employees.
Profit per employee: £39.5k; Profit ÷ average employees.
Cash conversion: −60.5%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 3.7%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 0.5%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲27%; Now £9.4m
Cash at bank: ▲49%; Now £4.3m
Headcount: ▲23%; Now 58
Deferred income: ▲35%; Now £660k
Fixed assets: ▲55%; Now £5.3m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Jul 2025 (profit £2.3m), from the Companies House accounts bulk data published Apr 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.