We Are Waterloo Ltd
Registered name: WE ARE WATERLOO LTD
We Are Waterloo Ltd made £803k revenue and a £34.4k loss in the year to 31 Mar 2023.
We Are Waterloo Ltd’s revenue fell 23% to £803k in the year to 31 Mar 2023, with a loss of £34.4k and 5 employees. The company is classified under “other business support service activities” and is based in London; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 24 yrs · since 2002
- Type
- PRI/LTD BY GUAR/NSC (Private, limited by guarantee, no share capital)
Non-profit. It is limited by guarantee (typically an association, club or management company), so it isn't run for profit. It is excluded from our opportunity lists.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £1m | £803k |
| Cost of sales | £653k | £741k |
| Gross profit | £388k | £62.9k |
| Operating profit | £288k | −£36.3k |
| Profit before tax | £288k | −£34.4k |
| Profit after tax | £288k | −£34.4k |
| Profit (best available) | £288k | −£34.4k |
| Employees (average) | 6 | 5 |
| Ratios | ||
| Profit margin | 27.7% | −4.3% |
| Gross margin | 37.3% | 7.8% |
| Revenue per employee | £173k | £161k |
| Profit per employee | £48k | −£6.9k |
| Growth (year on year) | ||
| Revenue growth | — | ▼22.8% |
| Profit growth | — | ▼111.9% |
| Headcount growth | — | ▼16.7% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £793k | £689k |
| Net assets | £579k | £545k |
| Fixed assets | £7.4k | £3.8k |
| Current assets | £918k | £873k |
| Debtors | £125k | £184k |
| Source | FullAccounts · bulk data Nov 2023 | FullAccounts · bulk data Nov 2023 |
How the business works
- Profit margin
- −4.3%
- Profit ÷ revenue.
- Gross margin
- 7.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £161k
- Revenue ÷ average employees.
- Profit per employee
- −£6.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 22.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼6%
- Now £545k
- Cash at bank
- ▼13%
- Now £689k
- Headcount
- ▼17%
- Now 5
- Deferred income
- —
- Now —
- Fixed assets
- ▼49%
- Now £3.8k
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2023 (profit −£34.4k), from the Companies House accounts bulk data published Nov 2023. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.