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Company No. 04381162 · Incorporated 25 Feb 2002

We Are Waterloo Ltd

Registered name: WE ARE WATERLOO LTD

We Are Waterloo Ltd made £803k revenue and a £34.4k loss in the year to 31 Mar 2023.

We Are Waterloo Ltd’s revenue fell 23% to £803k in the year to 31 Mar 2023, with a loss of £34.4k and 5 employees. The company is classified under “other business support service activities” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 82990Other business support service activities n.e.c.
Status
Active
Location
London, London
Age
24 yrs · since 2002
Type
PRI/LTD BY GUAR/NSC (Private, limited by guarantee, no share capital)

Non-profit. It is limited by guarantee (typically an association, club or management company), so it isn't run for profit. It is excluded from our opportunity lists.

Latest accounts · year to 31 Mar 2023

Key figures

IndependentSmall teamCapital-light
Revenue
£803k
Growth ▼22.8%
Profit
−£34.4k
Growth ▼111.9%
Profit margin
−4.3%
Gross 7.8%
Employees
5
Change ▼16.7%
Profit / employee
−£6.9k
Revenue/employee £161k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Mar 202231 Mar 2023
DisclosureFull P&LFull P&L
Profit & loss
Revenue (turnover)£1m£803k
Cost of sales£653k£741k
Gross profit£388k£62.9k
Operating profit£288k−£36.3k
Profit before tax£288k−£34.4k
Profit after tax£288k−£34.4k
Profit (best available)£288k−£34.4k
Employees (average)65
Ratios
Profit margin27.7%−4.3%
Gross margin37.3%7.8%
Revenue per employee£173k£161k
Profit per employee£48k−£6.9k
Growth (year on year)
Revenue growth—▼22.8%
Profit growth—▼111.9%
Headcount growth—▼16.7%
Balance sheet — indirect signals, not revenue
Cash at bank£793k£689k
Net assets£579k£545k
Fixed assets£7.4k£3.8k
Current assets£918k£873k
Debtors£125k£184k
SourceFullAccounts · bulk data Nov 2023FullAccounts · bulk data Nov 2023
Derived from the latest filing

How the business works

Profit margin
−4.3%
Profit ÷ revenue.
Gross margin
7.8%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£161k
Revenue ÷ average employees.
Profit per employee
−£6.9k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0.5%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
22.9%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼6%
Now £545k
Cash at bank
▼13%
Now £689k
Headcount
▼17%
Now 5
Deferred income
—
Now —
Fixed assets
▼49%
Now £3.8k
Same industry, similar size

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Sources

Latest figures from FullAccounts for the year to 31 Mar 2023 (profit −£34.4k), from the Companies House accounts bulk data published Nov 2023. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.