Adventure Forest Limited
Registered name: ADVENTURE FOREST LIMITED
Part of Adventure Forest Group Limited groupAdventure Forest Limited made £26.4m revenue and £545k profit in the year to 31 Dec 2025. read from filing text
Adventure Forest Limited’s revenue fell 1% to £26.4m in the year to 31 Dec 2025, with £545k profit and 868 employees. The company is classified under “other amusement and recreation activities” and is based in Bury ST Edmunds; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Bury ST Edmunds, East of England
- Age
- 24 yrs · since 2001
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The Company is a subsidiary undertaking and is controlled by Adventure Forest Group Limited. The consolidated financial statements of Adventure Forest Group Limited include the results of this Company”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | |||
| Revenue (turnover) | £27.5m | £26.5m | £26.4m |
| Cost of sales | £17.7m | £17.2m | £17.7m |
| Gross profit | £9.9m | £9.3m | £8.7m |
| Operating profit | £3.3m | £1.9m | £527k |
| Profit before tax | £3.5m | £2.2m | £747k |
| Profit after tax | £2.7m | £1.7m | £545k |
| Profit (best available) | £2.7m | £1.7m | £545k |
| Staff costs | £13.8m | £14.2m | £14.8m |
| Employees (average) | 968 | 934 | 868 |
| Ratios | |||
| Profit margin | 9.8% | 6.2% | 2.1% |
| Gross margin | 35.8% | 35% | 32.8% |
| Revenue per employee | £28.4k | £28.4k | £30.4k |
| Profit per employee | £2.8k | £1.8k | £628 |
| Growth (year on year) | |||
| Revenue growth | — | ▼3.7% | ▼0.5% |
| Profit growth | — | ▼38.4% | ▼67.1% |
| Headcount growth | — | ▼3.5% | ▼7.1% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £6.1m | £5.2m | £4.1m |
| Net assets | £6.6m | £5.4m | £4.4m |
| Fixed assets | £4.5m | £4m | £3.4m |
| Current assets | £9.4m | £7.8m | £6.7m |
| Debtors | £219k | £170k | £153k |
| Deferred income | £4.5m | £3.7m | £3.7m |
| Source | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Jul 2026 |
How the business works
- Profit margin
- 2.1%
- Profit ÷ revenue.
- Gross margin
- 32.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £30.4k
- Revenue ÷ average employees.
- Profit per employee
- £628
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 13%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 13.9%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.6%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼18%
- Now £4.4m
- Cash at bank
- ▼22%
- Now £4.1m
- Headcount
- ▼7%
- Now 868
- Deferred income
- ▼1%
- Now £3.7m
- Fixed assets
- ▼14%
- Now £3.4m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Adventure Forest Group Limitedultimate parent75–100%
- Go Ape Eot Limited75–100%
- Adventure Forest Group Limited75–100%
- Adventure Forest Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (1)
- Go Ape Eot LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Winvia Entertainment PLCLondon · Other amusement and recreation activities n.e.c.
- Revenue
- £27m
- Profit
- £5.1m
- Staff
- —
- Aquavista Watersides LtdNottinghamshire · Other amusement and recreation activities n.e.c.
- Revenue
- £23.2m
- Profit
- £7m
- Staff
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- Bounty Competitions LtdWesthill · Other amusement and recreation activities n.e.c.
- Revenue
- £22.3m
- Profit
- £2.4m
- Staff
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- Howletts and Port Lympne Estates LimitedLympne · Other amusement and recreation activities n.e.c.
- Revenue
- £21.2m
- Profit
- £5.8m
- Staff
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- Potter's Leisure Ltd.Sheffield · Other amusement and recreation activities n.e.c.
- Revenue
- £34.4m
- Profit
- £3.5m
- Staff
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- Crown Leisure LimitedBroadstairs · Other amusement and recreation activities n.e.c.
- Revenue
- £35.7m
- Profit
- £1.4m
- Staff
- 198
Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £545k), from the Companies House accounts bulk data published Jul 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.