How much does Keen Thinking Limited make?

Keen Thinking Limited reported revenue of £5.8m and £220k profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Keen Thinking Limited have?

Keen Thinking Limited reported an average of 56 employees in the year to 31 Mar 2025.

Is Keen Thinking Limited profitable?

Yes — Keen Thinking Limited reported a profit of £220k in the year to 31 Mar 2025.

Company No. 04012805 · Incorporated 12 Jun 2000

Keen Thinking Limited

Registered name: KEEN THINKING LIMITED

Part of Simplicity Global Limited group

Keen Thinking Limited made £5.8m revenue and £220k profit in the year to 31 Mar 2025.

Keen Thinking Limited’s revenue fell 2% to £5.8m in the year to 31 Mar 2025, with £220k profit and 56 employees. The company is classified under “other activities of employment placement agencies” and is based in Mitcheldean; we hold 3 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 78109Other activities of employment placement agencies

Status: Active
Location: Mitcheldean, South West
Age: 26 yrs · since 2000
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Mar 2025

Key figures

Capital-light

Revenue

£5.8m

Growth ▼2%

Profit

£220k

Growth ▲171.7%

Profit margin

3.8%

Gross 59.6%

Employees

Change ▼6.7%

Profit / employee

£3.9k

Revenue/employee £104k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£5.9m	£5.9m	£5.8m
Cost of sales	£2.2m	£2.2m	£2.3m
Gross profit	£3.7m	£3.7m	£3.5m
Operating profit	£1.3m	£1.1m	£1.4m
Profit before tax	£491k	£109k	£301k
Profit after tax	£491k	£80.9k	£220k
Profit (best available)	£491k	£80.9k	£220k
Staff costs	£1.7m	£1.9m	£2.1m
Employees (average)	54	60	56
Ratios
Profit margin	8.4%	1.4%	3.8%
Gross margin	62.6%	62.9%	59.6%
Revenue per employee	£109k	£98.7k	£104k
Profit per employee	£9.1k	£1.3k	£3.9k
Growth (year on year)
Revenue growth	—	▲1%	▼2%
Profit growth	—	▼83.5%	▲171.7%
Headcount growth	—	▲11.1%	▼6.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£356k	£330k	£235k
Net assets	£2.5m	£2.6m	£2.8m
Fixed assets	£83.3k	£275k	£572k
Current assets	£22.1m	£20.5m	£21.6m
Debtors	£21.7m	£20.2m	£21.4m
Source	Accounts · bulk data Oct 2024	Accounts · bulk data Oct 2024	FullAccounts · bulk data Nov 2025

Derived from the latest filing

How the business works

Profit margin: 3.8%; Profit ÷ revenue.
Gross margin: 59.6%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £104k; Revenue ÷ average employees.
Profit per employee: £3.9k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 9.9%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 367.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲8%; Now £2.8m
Cash at bank: ▼29%; Now £235k
Headcount: ▼7%; Now 56
Deferred income: —; Now —
Fixed assets: ▲108%; Now £572k

Corporate ownership

Group structure

Ownership chain

Simplicity Global Limitedultimate parent75–100%
Keen Thinking Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (2)

Gems Workflow LimitedFigures not disclosed
Purple Factors LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £220k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.