How much does Pennington Choices Limited make?

Pennington Choices Limited reported revenue of £17.1m and £472k profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Pennington Choices Limited have?

Pennington Choices Limited reported an average of 165 employees in the year to 31 Mar 2025.

Is Pennington Choices Limited profitable?

Yes — Pennington Choices Limited reported a profit of £472k in the year to 31 Mar 2025.

Company No. 03945920 · Incorporated 13 Mar 2000

Pennington Choices Limited

Registered name: PENNINGTON CHOICES LIMITED

Part of Mears Group PLC group

Pennington Choices Limited made £17.1m revenue and £472k profit in the year to 31 Mar 2025. read from filing text

Pennington Choices Limited’s revenue grew 4% to £17.1m in the year to 31 Mar 2025, with £472k profit and 165 employees. The company is classified under “management consultancy activities other than financial management” and is based in Gloucester; we hold 4 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 70229Management consultancy activities other than financial management

Status: Active
Location: Gloucester, South West
Age: 26 yrs · since 2000
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The ultimate controlling party is Pennington Choices Group Limited by virtue of their controlling interest.”

Latest accounts · year to 31 Mar 2025

Key figures

Capital-light

Revenue

£17.1m

Growth ▲4.3%

Profit

£472k

Growth ▼70.8%

Profit margin

2.8%

Gross 61.6%

Employees

165

Change ▲10.7%

Profit / employee

£2.9k

Revenue/employee £104k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£10.8m	£14m	£16.4m	£17.1m
Cost of sales	£4.1m	£5.2m	£5.8m	£6.6m
Gross profit	£6.7m	£8.8m	£10.6m	£10.5m
Operating profit	£459k	£1.6m	£2.1m	£528k
Profit before tax	£459k	£1.6m	£2.1m	£551k
Profit after tax	£403k	£1.2m	£1.6m	£472k
Profit (best available)	£403k	£1.2m	£1.6m	£472k
Staff costs	£4.3m	£5.1m	£6.2m	£7.2m
Employees (average)	107	133	149	165
Ratios
Profit margin	3.8%	8.8%	9.9%	2.8%
Gross margin	62.3%	62.8%	64.8%	61.6%
Revenue per employee	£101k	£105k	£110k	£104k
Profit per employee	£3.8k	£9.3k	£10.9k	£2.9k
Growth (year on year)
Revenue growth	—	▲30.2%	▲17%	▲4.3%
Profit growth	—	▲205.4%	▲31.4%	▼70.8%
Headcount growth	—	▲24.3%	▲12%	▲10.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.2m	£1.2m	£999k	£411k
Net assets	£4m	£3.7m	£4.6m	£4.1m
Fixed assets	£516k	£619k	£595k	£505k
Current assets	£5.2m	£5m	£6.8m	£5.5m
Debtors	£2.3m	£2.8m	£3.7m	£3m
Deferred income	£389k	£244k	£508k	£292k
Source	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Nov 2024	FullAccounts · bulk data Nov 2025

Derived from the latest filing

How the business works

Profit margin: 2.8%; Profit ÷ revenue.
Gross margin: 61.6%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £104k; Revenue ÷ average employees.
Profit per employee: £2.9k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 2.9%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 1.7%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 17.4%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼11%; Now £4.1m
Cash at bank: ▼59%; Now £411k
Headcount: ▲11%; Now 165
Deferred income: ▼43%; Now £292k
Fixed assets: ▼15%; Now £505k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Mears Group PLCultimate parent75–100%
Pennington Choices Group Limited75–100%
Pennington Choices Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

Irt Surveys LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £472k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.