How much does Elms Marketing Limited make?

Elms Marketing Limited reported revenue of £13.9m and a loss of £914k in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Elms Marketing Limited have?

Elms Marketing Limited reported an average of 75 employees in the year to 31 Dec 2025.

Is Elms Marketing Limited profitable?

No — Elms Marketing Limited reported a loss of £914k in the year to 31 Dec 2025.

Company No. 03936153 · Incorporated 29 Feb 2000

Elms Marketing Limited

Registered name: ELMS MARKETING LIMITED

Part of Sports Branding Limited group

Elms Marketing Limited made £13.9m revenue and a £914k loss in the year to 31 Dec 2025. read from filing text

Elms Marketing Limited’s revenue grew 2% to £13.9m in the year to 31 Dec 2025, with a loss of £914k and 75 employees. The company is classified under “wholesale of clothing and footwear” and is based in Macclesfield; we hold 2 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46420Wholesale of clothing and footwear

Status: Active
Location: Macclesfield, North West
Age: 26 yrs · since 2000
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company regards Sports Branding Limited”

Latest accounts · year to 31 Dec 2025

Key figures

Capital-lightDoing more with lessCash flow filed

Revenue

£13.9m

Growth ▲2.3%

Profit

−£914k

Growth —

Profit margin

−6.6%

Gross 17.8%

Employees

Change ▼14.8%

Profit / employee

−£12.2k

Revenue/employee £186k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2024	31 Dec 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£13.6m	£13.9m
Cost of sales	£11.2m	£11.5m
Gross profit	£2.4m	£2.5m
Operating profit	−£436k	−£868k
Profit before tax	−£478k	−£899k
Profit after tax	−£433k	−£914k
Profit (best available)	−£433k	−£914k
Staff costs	£3.1m	£2.8m
Employees (average)	88	75
Ratios
Profit margin	−3.2%	−6.6%
Gross margin	17.9%	17.8%
Revenue per employee	£155k	£186k
Profit per employee	−£4.9k	−£12.2k
Growth (year on year)
Revenue growth	—	▲2.3%
Headcount growth	—	▼14.8%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.7m	£736k
Net assets	£988k	£73.8k
Fixed assets	£634k	£486k
Current assets	£4.9m	£5.8m
Debtors	£1.8m	£3.2m
Deferred income	£891k	£1.1m
Cash from operations	−£1.4m	£851k
Source	FullAccounts · bulk data Sep 2026	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: −6.6%; Profit ÷ revenue.
Gross margin: 17.8%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £186k; Revenue ÷ average employees.
Profit per employee: −£12.2k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 3.5%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 7.6%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 22.7%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼93%; Now £73.8k
Cash at bank: ▼58%; Now £736k
Headcount: ▼15%; Now 75
Deferred income: ▲19%; Now £1.1m
Fixed assets: ▼23%; Now £486k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Sports Branding Limitedultimate parent75–100%
Elms Marketing Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£914k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.