Premium Choice Limited
Registered name: PREMIUM CHOICE LIMITED
Part of Mers Ins Limited groupPremium Choice Limited made £8.5m revenue and £49.4k profit in the year to 31 Dec 2025.
Premium Choice Limited’s revenue grew 4% to £8.5m in the year to 31 Dec 2025, with £49.4k profit and 72 employees. The company is classified under “non-life insurance” and is based in Overstrand; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Overstrand, West Midlands
- Age
- 27 yrs · since 1999
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £10m | £10.5m | £8.2m | £8.5m |
| Operating profit | £397k | £294k | £14.8k | £97.6k |
| Profit before tax | £388k | £299k | £22.9k | £108k |
| Profit after tax | £354k | £212k | £1.3k | £49.4k |
| Profit (best available) | £354k | £212k | £1.3k | £49.4k |
| Staff costs | £3.2m | £3m | £3m | £2.6m |
| Employees (average) | 105 | 89 | 84 | 72 |
| Ratios | ||||
| Profit margin | 3.5% | 2% | 0% | 0.6% |
| Revenue per employee | £95.6k | £118k | £97.9k | £118k |
| Profit per employee | £3.4k | £2.4k | £16 | £686 |
| Growth (year on year) | ||||
| Revenue growth | — | ▲5% | ▼21.9% | ▲3.6% |
| Profit growth | — | ▼40.2% | ▼99.4% | ▲3625% |
| Headcount growth | — | ▼15.2% | ▼5.6% | ▼14.3% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £617k | £355k | £578k | £522k |
| Net assets | £4.3m | £4.3m | £4.3m | £4.4m |
| Fixed assets | £471k | £722k | £1.2m | £1.5m |
| Current assets | £8.4m | £8.6m | £8.2m | £8.6m |
| Debtors | £1.8m | £2m | £1.3m | £1.7m |
| Deferred income | £970k | £1.5m | £2m | £2.1m |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Aug 2025 | FullAccounts · bulk data Jul 2026 |
How the business works
- Profit margin
- 0.6%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £118k
- Revenue ÷ average employees.
- Profit per employee
- £686
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 17.8%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 24.4%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 20%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲1%
- Now £4.4m
- Cash at bank
- ▼10%
- Now £522k
- Headcount
- ▼14%
- Now 72
- Deferred income
- ▲6%
- Now £2.1m
- Fixed assets
- ▲31%
- Now £1.5m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Mers Ins Limitedultimate parent75–100%
- Premium Choice Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (3)
- A Choice LimitedFigures not disclosed
- Riders Choice LimitedFigures not disclosed
- Van Insurance Direct Services LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £49.4k), from the Companies House accounts bulk data published Jul 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.