Emotive (Agency) Limited
Registered name: EMOTIVE (AGENCY) LIMITED
Part of Ceriter Investments 2 Limited groupEmotive (Agency) Limited made £7.1m revenue and £1.3m profit in the year to 31 Dec 2025. read from filing text
Emotive (Agency) Limited’s revenue fell 14% to £7.1m in the year to 31 Dec 2025, with £1.3m profit and 54 employees. The company is classified under “public relations and communications activities” and is based in Wokingham; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Wokingham, South East
- Age
- 27 yrs · since 1999
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Emotive Agency (Holdings) Limited, a company registered in the United Kingdom, is the immediate parent company by virtue of it's 100% shareholding.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £9m | £9m | £8.2m | £7.1m |
| Cost of sales | £4.2m | £4.5m | £4m | £3.3m |
| Gross profit | £4.7m | £4.5m | £4.2m | £3.8m |
| Operating profit | £2.3m | £1.7m | £1.4m | £1.7m |
| Profit before tax | £2.3m | £837k | £1.5m | £1.7m |
| Profit after tax | £1.8m | £364k | £1m | £1.3m |
| Profit (best available) | £1.8m | £364k | £1m | £1.3m |
| Staff costs | £3.2m | £4m | £3.8m | £3.2m |
| Employees (average) | 59 | 72 | 66 | 54 |
| Ratios | ||||
| Profit margin | 20% | 4% | 12.7% | 18.8% |
| Gross margin | 52.9% | 49.9% | 51.5% | 54% |
| Revenue per employee | £152k | £125k | £125k | £132k |
| Profit per employee | £30.4k | £5.1k | £15.8k | £24.8k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲0.5% | ▼8.6% | ▼13.7% |
| Profit growth | — | ▼79.7% | ▲186.7% | ▲28.2% |
| Headcount growth | — | ▲22% | ▼8.3% | ▼18.2% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £404k | £2m | £3.3m | £1.8m |
| Net assets | £2.8m | £3.1m | £4m | £2.8m |
| Fixed assets | £2.3m | £1.1m | £78.4k | £63.6k |
| Current assets | £2.3m | £4.6m | £5.8m | £4.7m |
| Debtors | £930k | £1.9m | £1.8m | £1.6m |
| Deferred income | £967k | £1.7m | £1.3m | £1.4m |
| Source | Accounts · bulk data Jul 2024 | Accounts · bulk data Jul 2024 | FullAccounts · bulk data Jul 2025 | FullAccounts · bulk data Aug 2026 |
How the business works
- Profit margin
- 18.8%
- Profit ÷ revenue.
- Gross margin
- 54%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £132k
- Revenue ÷ average employees.
- Profit per employee
- £24.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.9%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 19.7%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 22%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼29%
- Now £2.8m
- Cash at bank
- ▼44%
- Now £1.8m
- Headcount
- ▼18%
- Now 54
- Deferred income
- ▲9%
- Now £1.4m
- Fixed assets
- ▼19%
- Now £63.6k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Ceriter Investments 2 Limitedultimate parent50–75%
- Emotive Agency (Holdings) Limited75–100%
- Emotive (Agency) Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Spink Holdings LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £1.3m), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.
Updated from Companies House on 23 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.