How much does Secret Potions Limited make?

Secret Potions Limited reported revenue of £19.9m and a loss of £315k in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Secret Potions Limited have?

Secret Potions Limited reported an average of 176 employees in the year to 31 Mar 2025.

Is Secret Potions Limited profitable?

No — Secret Potions Limited reported a loss of £315k in the year to 31 Mar 2025.

Company No. 03764555 · Incorporated 29 Apr 1999

Secret Potions Limited

Registered name: SECRET POTIONS LIMITED

Part of Next Generation Health Limited group

Secret Potions Limited made £19.9m revenue and a £315k loss in the year to 31 Mar 2025. read from filing text

Secret Potions Limited’s revenue grew 7% to £19.9m in the year to 31 Mar 2025, with a loss of £315k and 176 employees. The company is classified under “dispensing chemist in specialised stores” and is based in Chester; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47730Dispensing chemist in specialised stores

Status: Active
Location: Chester, North West
Age: 27 yrs · since 1999
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Mar 2025

Key figures

Cash flow filed

Revenue

£19.9m

Growth ▲6.6%

Profit

−£315k

Growth —

Profit margin

−1.6%

Gross 34.3%

Employees

176

Change ▲27.5%

Profit / employee

−£1.8k

Revenue/employee £113k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£18.9m	£18.4m	£18.6m	£19.9m
Cost of sales	£10.7m	£12.1m	£12.3m	£13.1m
Gross profit	£8.3m	£6.4m	£6.4m	£6.8m
Operating profit	£3.3m	£1m	£363k	£40.5k
Profit before tax	£3.2m	£889k	£153k	−£147k
Profit after tax	£2.4m	£575k	−£98k	−£315k
Profit (best available)	£2.4m	£575k	−£98k	−£315k
Staff costs	£2.1m	£2.4m	£3.1m	£3.6m
Employees (average)	131	133	138	176
Ratios
Profit margin	12.9%	3.1%	−0.5%	−1.6%
Gross margin	43.8%	34.5%	34.1%	34.3%
Revenue per employee	£145k	£139k	£135k	£113k
Profit per employee	£18.6k	£4.3k	−£710	−£1.8k
Cash conversion	−168%	−126%	−371.7%	−4740%
Growth (year on year)
Revenue growth	—	▼2.7%	▲1%	▲6.6%
Profit growth	—	▼76.4%	▼117%	—
Headcount growth	—	▲1.5%	▲3.8%	▲27.5%
Balance sheet — indirect signals, not revenue
Cash at bank	£3.5m	£2.3m	£1.2m	£892k
Net assets	£5.3m	£5.6m	£5.5m	£4.9m
Fixed assets	£6.5m	£5.4m	£4.7m	£5m
Current assets	£7.5m	£6.5m	£6.1m	£5.4m
Debtors	£1.7m	£1.8m	£1.7m	£1.9m
Deferred income	£52.7k	£54.2k	£57.7k	£79.3k
Cash from operations	−£5.6m	−£1.3m	−£1.3m	−£1.9m
Source	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Dec 2025

Derived from the latest filing

How the business works

Profit margin: −1.6%; Profit ÷ revenue.
Gross margin: 34.3%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £113k; Revenue ÷ average employees.
Profit per employee: −£1.8k; Profit ÷ average employees.
Cash conversion: −4740%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 25.3%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 0.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 9.4%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼11%; Now £4.9m
Cash at bank: ▼25%; Now £892k
Headcount: ▲28%; Now 176
Deferred income: ▲37%; Now £79.3k
Fixed assets: ▲7%; Now £5m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Next Generation Health Limitedultimate parent75–100%
Secret Potions Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (7)

Bourne Pharmacy LimitedFigures not disclosed
Green Cross (West Bridgford) LimitedFigures not disclosed
Hartshill Pharmacy LimitedFigures not disclosed
J.c.ratcliffe LimitedFigures not disclosed
Kitsons Chemist LimitedFigures not disclosed
Morrell's Pharmacy LimitedFigures not disclosed
Skye Services LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£315k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.