Online Direct Limited
Registered name: ONLINE DIRECT LIMITED
Part of Mayfourth Holdings Limited groupOnline Direct Limited made £26.4m revenue and £1.2m profit in the year to 31 Mar 2025.
Online Direct Limited’s revenue grew 13% to £26.4m in the year to 31 Mar 2025, with £1.2m profit and 74 employees. The company is classified under “trade of electricity” and is based in Northampton; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Northampton, East Midlands
- Age
- 28 yrs · since 1998
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Mayfourth Holdings Limited”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £19.3m | £20.2m | £23.3m | £26.4m |
| Cost of sales | £14.5m | £15.5m | £17.9m | £20.4m |
| Gross profit | £4.8m | £4.7m | £5.4m | £6m |
| Operating profit | −£595k | £1m | £1.3m | £1.9m |
| Profit before tax | −£661k | £712k | £622k | £1.5m |
| Profit after tax | −£524k | £568k | £433k | £1.2m |
| Profit (best available) | −£524k | £568k | £433k | £1.2m |
| Staff costs | £2.5m | £2.6m | £2.9m | £3.3m |
| Employees (average) | 66 | 67 | 67 | 74 |
| Ratios | ||||
| Profit margin | −2.7% | 2.8% | 1.9% | 4.7% |
| Gross margin | 24.9% | 23.3% | 23.2% | 22.7% |
| Revenue per employee | £292k | £302k | £348k | £357k |
| Profit per employee | −£7.9k | £8.5k | £6.5k | £16.7k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲5% | ▲15.2% | ▲13.3% |
| Profit growth | — | — | ▼23.8% | ▲184.9% |
| Headcount growth | — | ▲1.5% | 0% | ▲10.4% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £902k | £1.4m | £976k | £1.1m |
| Net assets | £2.8m | £3.4m | £3.4m | £4.7m |
| Fixed assets | £4.3m | £5.5m | £6.8m | £7.9m |
| Current assets | £18.8m | £19.5m | £15.4m | £14.7m |
| Debtors | £3.4m | £3.9m | £2.5m | £1.2m |
| Deferred income | — | — | £11.8m | £12.5m |
| Source | Accounts · bulk data Mar 2024 | Accounts · bulk data Mar 2024 | Accounts · bulk data Dec 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 4.7%
- Profit ÷ revenue.
- Gross margin
- 22.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £357k
- Revenue ÷ average employees.
- Profit per employee
- £16.7k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 29.8%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 47.3%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 4.5%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲36%
- Now £4.7m
- Cash at bank
- ▲14%
- Now £1.1m
- Headcount
- ▲10%
- Now 74
- Deferred income
- ▲6%
- Now £12.5m
- Fixed assets
- ▲16%
- Now £7.9m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Mayfourth Holdings Limitedultimate parent75–100%
- Online Direct Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £1.2m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.