How much does Tutti Frutti Direct Limited make?

Tutti Frutti Direct Limited reported revenue of £25.9m and £4.1m profit in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Tutti Frutti Direct Limited have?

Tutti Frutti Direct Limited reported an average of 35 employees in the year to 31 Dec 2024.

Is Tutti Frutti Direct Limited profitable?

Yes — Tutti Frutti Direct Limited reported a profit of £4.1m in the year to 31 Dec 2024.

Company No. 03392819 · Incorporated 26 Jun 1997

Tutti Frutti Direct Limited

Registered name: TUTTI FRUTTI DIRECT LIMITED

Part of HTL Holdco Limited group

Tutti Frutti Direct Limited made £25.9m revenue and £4.1m profit in the year to 31 Dec 2024.

Tutti Frutti Direct Limited’s revenue grew 189% to £25.9m in the year to 31 Dec 2024, with £4.1m profit and 35 employees. The company is classified under “other business support service activities” and is based in Pinner; we hold 4 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 82990Other business support service activities n.e.c.

Status: Active
Location: Pinner, London
Age: 29 yrs · since 1997
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2024

Key figures

Capital-light

Revenue

£25.9m

Growth ▲188.7%

Profit

£4.1m

Growth ▲206%

Profit margin

15.8%

Gross 42%

Employees

Change ▲34.6%

Profit / employee

£117k

Revenue/employee £739k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Jul 2022	31 Jul 2023	31 Dec 2023	31 Dec 2024
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£15.3m	£18.8m	£9m	£25.9m
Cost of sales	£9.1m	£11.8m	−£5.5m	−£15m
Gross profit	£6.2m	£7.1m	£3.5m	£10.9m
Operating profit	£2.5m	£2.9m	£1.3m	£5.4m
Profit before tax	£2.4m	£2.8m	£1.9m	£5.3m
Profit after tax	£2.1m	£2.3m	£1.3m	£4.1m
Profit (best available)	£2.1m	£2.3m	£1.3m	£4.1m
Staff costs	£784k	£966k	—	—
Employees (average)	24	27	26	35
Ratios
Profit margin	13.6%	12.2%	14.9%	15.8%
Gross margin	40.5%	37.6%	38.8%	42%
Revenue per employee	£638k	£698k	£345k	£739k
Profit per employee	£86.7k	£85.3k	£51.5k	£117k
Growth (year on year)
Revenue growth	—	▲23%	—	▲188.7%
Profit growth	—	▲10.7%	—	▲206%
Headcount growth	—	▲12.5%	—	▲34.6%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.6m	£2.5m	—	—
Net assets	£5.5m	£7.6m	—	—
Fixed assets	£1.3m	£1.1m	—	—
Current assets	£9.8m	£9.5m	—	—
Debtors	£1.2m	£1.4m	—	—
Deferred income	£853k	£909k	—	—
Source	Accounts · bulk data Jan 2024	Accounts · bulk data Jan 2024	Accounts · bulk data Mar 2025	Accounts · bulk data Jun 2026

Derived from the latest filing

How the business works

Profit margin: 15.8%; Profit ÷ revenue.
Gross margin: 42%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £739k; Revenue ÷ average employees.
Profit per employee: £117k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: —; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: —; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now —
Cash at bank: —; Now —
Headcount: ▲35%; Now 35
Deferred income: —; Now —
Fixed assets: —; Now —

Corporate ownership

Group structure

Ownership chain

HTL Holdco Limitedultimate parent75–100%
Heroes Technology Ltd75–100%
Tutti Frutti Direct Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (2)

KG Physio LtdFigures not disclosed
Onco Group LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from accounts for the year to 31 Dec 2024 (profit £4.1m), from the Companies House accounts bulk data published Jun 2026. Spotted an error? Request a correction.

Updated from Companies House on 24 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.