How much does Smileyworld Limited make?

Smileyworld Limited reported revenue of £8.3m and a loss of £2.2m in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Smileyworld Limited have?

Smileyworld Limited reported an average of 41 employees in the year to 31 Dec 2024.

Is Smileyworld Limited profitable?

No — Smileyworld Limited reported a loss of £2.2m in the year to 31 Dec 2024.

Company No. 03251952 · Incorporated 19 Sep 1996

Smileyworld Limited

Registered name: SMILEYWORLD LIMITED

Smileyworld Limited made £8.3m revenue and a £2.2m loss in the year to 31 Dec 2024. read from filing text

Smileyworld Limited’s revenue fell 23% to £8.3m in the year to 31 Dec 2024, with a loss of £2.2m and 41 employees. The company is classified under “other service activities” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection S · Other service activitiesSIC 96090Other service activities n.e.c.

Status: Active
Location: London, London
Age: 30 yrs · since 1996
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The ultimate parent company is The Smiley Company SPRL, a company incorporated in Belgium.”

Latest accounts · year to 31 Dec 2024

Key figures

Cash flow filed

Revenue

£8.3m

Growth ▼22.7%

Profit

−£2.2m

Growth —

Profit margin

−26.8%

Gross 52.7%

Employees

Change ▲2.5%

Profit / employee

−£54.3k

Revenue/employee £203k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2021	31 Dec 2022	31 Dec 2023	31 Dec 2024
Disclosure	No P&L	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	—	£13.7m	£10.8m	£8.3m
Cost of sales	—	£7.6m	£5.4m	£3.9m
Gross profit	—	£6.1m	£5.3m	£4.4m
Operating profit	—	£906k	−£515k	−£2.2m
Profit before tax	—	£904k	−£514k	−£2.2m
Profit after tax	—	£651k	−£540k	−£2.2m
Profit (best available)	—	£651k	−£540k	−£2.2m
Staff costs	—	£2.7m	£3.2m	£3.3m
Employees (average)	27	35	40	41
Ratios
Profit margin	—	4.7%	−5%	−26.8%
Gross margin	—	44.4%	49.3%	52.7%
Revenue per employee	—	£392k	£269k	£203k
Profit per employee	—	£18.6k	−£13.5k	−£54.3k
Cash conversion	—	−132.9%	—	—
Growth (year on year)
Revenue growth	—	—	▼21.7%	▼22.7%
Profit growth	—	—	▼183%	—
Headcount growth	—	▲29.6%	▲14.3%	▲2.5%
Balance sheet — indirect signals, not revenue
Cash at bank	£204k	£3.7m	£159k	£105k
Net assets	£4.4m	£6.5m	£6m	£3.8m
Fixed assets	£1.7m	£1.6m	£1.5m	£1.5m
Current assets	£9.3m	£13m	£10.7m	£6.8m
Debtors	£872k	£775k	£608k	£71k
Deferred income	£3.5m	£7.6m	£5.4m	£3.8m
Cash from operations	—	−£1.2m	£3.5m	−£205k
Source	FullAccounts · bulk data Jul 2024	FullAccounts · bulk data Jul 2024	FullAccounts · bulk data Aug 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: −26.8%; Profit ÷ revenue.
Gross margin: 52.7%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £203k; Revenue ÷ average employees.
Profit per employee: −£54.3k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 18.4%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 46.2%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼37%; Now £3.8m
Cash at bank: ▼34%; Now £105k
Headcount: ▲3%; Now 41
Deferred income: ▼29%; Now £3.8m
Fixed assets: ▲1%; Now £1.5m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£2.2m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.