Choice of Nature Limited
Registered name: CHOICE OF NATURE LIMITED
Choice of Nature Limited made £613k revenue and a £48.2k loss in the year to 31 Dec 2024.
Choice of Nature Limited’s revenue was £613k in the year to 31 Dec 2024, with a loss of £48.2k and 2 employees. The company is classified under “wholesale of perfume and cosmetics” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 30 yrs · since 1996
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Gapardis Health & Beauty Inc”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | No P&L | Profit only | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | — | — | £613k |
| Cost of sales | — | — | £509k |
| Gross profit | — | — | £104k |
| Operating profit | — | — | −£47.5k |
| Profit before tax | — | — | −£48.2k |
| Profit after tax | — | −£29.6k | −£48.2k |
| Profit (best available) | — | −£29.6k | −£48.2k |
| Employees (average) | 1 | 1 | 2 |
| Ratios | |||
| Profit margin | — | — | −7.8% |
| Gross margin | — | — | 16.9% |
| Revenue per employee | — | — | £307k |
| Profit per employee | — | −£29.6k | −£24.1k |
| Growth (year on year) | |||
| Headcount growth | — | 0% | ▲100% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £6.5k | £10.5k | £5.1k |
| Net assets | −£58.2k | −£87.8k | £138k |
| Current assets | £220k | £256k | £297k |
| Debtors | £69.7k | £51.3k | £67k |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −7.8%
- Profit ÷ revenue.
- Gross margin
- 16.9%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £307k
- Revenue ÷ average employees.
- Profit per employee
- −£24.1k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 10.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £138k
- Cash at bank
- ▼51%
- Now £5.1k
- Headcount
- ▲100%
- Now 2
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Similar profitable businesses
- Cellap Laboratory UK LimitedLondon · Wholesale of perfume and cosmetics
- Revenue
- £535k
- Profit
- £32.9k
- Staff
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- Karaama Perfumes LimitedLondon · Wholesale of perfume and cosmetics
- Revenue
- £822k
- Profit
- £28.8k
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- The Ilex Wood Natural Skin Care LimitedLondon · Wholesale of perfume and cosmetics
- Revenue
- £1.3m
- Profit
- £26.9k
- Staff
- 8
- Interparcos U.K. LimitedSalisbury · Wholesale of perfume and cosmetics
- Revenue
- £1.4m
- Profit
- £123k
- Staff
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- Sanmex International LimitedIrvine · Wholesale of perfume and cosmetics
- Revenue
- £244k
- Profit
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- Staff
- 0
Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£48.2k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.