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Company No. 03092512 · Incorporated 17 Aug 1995

Directfirm Limited

Registered name: DIRECTFIRM LIMITED

Directfirm Limited made £13m revenue and £40.1k profit in the year to 31 Aug 2025.

Directfirm Limited’s revenue grew 56% to £13m in the year to 31 Aug 2025, with £40.1k profit and 27 employees. The company is classified under “retail sale of automotive fuel in specialised stores” and is based in Essex; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47300Retail sale of automotive fuel in specialised stores
Status
Active
Location
Essex, London
Age
31 yrs · since 1995
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Mr N Kumar is the controlling party owning 100% of the shares in the business”

Latest accounts · year to 31 Aug 2025

Key figures

Cash flow filed
Revenue
£13m
Growth ▲56.2%
Profit
£40.1k
Growth —
Profit margin
0.3%
Gross 8.3%
Employees
27
Change ▲22.7%
Profit / employee
£1.5k
Revenue/employee £482k
Profitable streak
1yr
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Aug 202231 Aug 202331 Aug 202431 Aug 2025
DisclosureFull P&LFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£12m£10.6m£8.3m£13m
Cost of sales£10.9m£9.6m£7.6m£11.9m
Gross profit£1m£1m£749k£1.1m
Operating profit£431k£356k−£60.7k£153k
Profit before tax£408k£333k−£71.1k£53.4k
Profit after tax£322k£277k−£81k£40.1k
Profit (best available)£322k£277k−£81k£40.1k
Staff costs£399k£452k£445k£568k
Employees (average)21212227
Ratios
Profit margin2.7%2.6%−1%0.3%
Gross margin8.5%9.7%9%8.3%
Revenue per employee£569k£505k£379k£482k
Profit per employee£15.3k£13.2k−£3.7k£1.5k
Cash conversion100.8%80.7%—556.6%
Growth (year on year)
Revenue growth—▼11.4%▼21.4%▲56.2%
Profit growth—▼13.7%▼129.2%—
Headcount growth—0%▲4.8%▲22.7%
Balance sheet — indirect signals, not revenue
Cash at bank£654k£634k£311k£829k
Net assets£4.5m£6.4m£6.1m£8.5m
Fixed assets£4.4m£6.2m£7.6m£10m
Current assets£1.2m£1.1m£993k£1.1m
Debtors£39.4k£24.2k£95k£79.2k
Deferred income£109k£106k£183k£322k
Cash from operations£435k£287k£76.4k£852k
SourceFullAccounts · bulk data May 2024FullAccounts · bulk data May 2024FullAccounts · bulk data Mar 2025FullAccounts · bulk data Apr 2026
Derived from the latest filing

How the business works

Profit margin
0.3%
Profit ÷ revenue.
Gross margin
8.3%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£482k
Revenue ÷ average employees.
Profit per employee
£1.5k
Profit ÷ average employees.
Cash conversion
556.6%
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
77.2%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
2.5%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
0.6%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲39%
Now £8.5m
Cash at bank
▲166%
Now £829k
Headcount
▲23%
Now 27
Deferred income
▲76%
Now £322k
Fixed assets
▲32%
Now £10m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Latest figures from FullAccounts for the year to 31 Aug 2025 (profit £40.1k), from the Companies House accounts bulk data published Apr 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.