Directfirm Limited
Registered name: DIRECTFIRM LIMITED
Directfirm Limited made £13m revenue and £40.1k profit in the year to 31 Aug 2025.
Directfirm Limited’s revenue grew 56% to £13m in the year to 31 Aug 2025, with £40.1k profit and 27 employees. The company is classified under “retail sale of automotive fuel in specialised stores” and is based in Essex; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Essex, London
- Age
- 31 yrs · since 1995
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Mr N Kumar is the controlling party owning 100% of the shares in the business”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Aug 2022 | 31 Aug 2023 | 31 Aug 2024 | 31 Aug 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £12m | £10.6m | £8.3m | £13m |
| Cost of sales | £10.9m | £9.6m | £7.6m | £11.9m |
| Gross profit | £1m | £1m | £749k | £1.1m |
| Operating profit | £431k | £356k | −£60.7k | £153k |
| Profit before tax | £408k | £333k | −£71.1k | £53.4k |
| Profit after tax | £322k | £277k | −£81k | £40.1k |
| Profit (best available) | £322k | £277k | −£81k | £40.1k |
| Staff costs | £399k | £452k | £445k | £568k |
| Employees (average) | 21 | 21 | 22 | 27 |
| Ratios | ||||
| Profit margin | 2.7% | 2.6% | −1% | 0.3% |
| Gross margin | 8.5% | 9.7% | 9% | 8.3% |
| Revenue per employee | £569k | £505k | £379k | £482k |
| Profit per employee | £15.3k | £13.2k | −£3.7k | £1.5k |
| Cash conversion | 100.8% | 80.7% | — | 556.6% |
| Growth (year on year) | ||||
| Revenue growth | — | ▼11.4% | ▼21.4% | ▲56.2% |
| Profit growth | — | ▼13.7% | ▼129.2% | — |
| Headcount growth | — | 0% | ▲4.8% | ▲22.7% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £654k | £634k | £311k | £829k |
| Net assets | £4.5m | £6.4m | £6.1m | £8.5m |
| Fixed assets | £4.4m | £6.2m | £7.6m | £10m |
| Current assets | £1.2m | £1.1m | £993k | £1.1m |
| Debtors | £39.4k | £24.2k | £95k | £79.2k |
| Deferred income | £109k | £106k | £183k | £322k |
| Cash from operations | £435k | £287k | £76.4k | £852k |
| Source | FullAccounts · bulk data May 2024 | FullAccounts · bulk data May 2024 | FullAccounts · bulk data Mar 2025 | FullAccounts · bulk data Apr 2026 |
How the business works
- Profit margin
- 0.3%
- Profit ÷ revenue.
- Gross margin
- 8.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £482k
- Revenue ÷ average employees.
- Profit per employee
- £1.5k
- Profit ÷ average employees.
- Cash conversion
- 556.6%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 77.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 2.5%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.6%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲39%
- Now £8.5m
- Cash at bank
- ▲166%
- Now £829k
- Headcount
- ▲23%
- Now 27
- Deferred income
- ▲76%
- Now £322k
- Fixed assets
- ▲32%
- Now £10m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Similar profitable businesses
- Billing Service Station Ltd.Milton Keynes · Retail sale of automotive fuel in specialised stores
- Revenue
- £13m
- Profit
- £438k
- Staff
- 20
- Triangle Motor Co. LimitedEast Yorkshire · Retail sale of automotive fuel in specialised stores
- Revenue
- £13.6m
- Profit
- £191k
- Staff
- 86
- Ron Perry & Son LimitedHartlepool · Retail sale of automotive fuel in specialised stores
- Revenue
- £12.4m
- Profit
- £473k
- Staff
- 41
- Four Elms Service Station LimitedRochester · Retail sale of automotive fuel in specialised stores
- Revenue
- £12m
- Profit
- £123k
- Staff
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- Avondale Service Station LtdCwmbran · Retail sale of automotive fuel in specialised stores
- Revenue
- £14.5m
- Profit
- £485k
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- Raj Cluster LimitedFarnborough · Retail sale of automotive fuel in specialised stores
- Revenue
- £15.3m
- Profit
- £116k
- Staff
- 108
Sources
Latest figures from FullAccounts for the year to 31 Aug 2025 (profit £40.1k), from the Companies House accounts bulk data published Apr 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.