How much does Salons Direct Limited make?

Salons Direct Limited reported revenue of £25.4m and £428k profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Salons Direct Limited have?

Salons Direct Limited reported an average of 100 employees in the year to 31 Mar 2025.

Is Salons Direct Limited profitable?

Yes — Salons Direct Limited reported a profit of £428k in the year to 31 Mar 2025.

Company No. 03018632 · Incorporated 6 Feb 1995

Salons Direct Limited

Registered name: SALONS DIRECT LIMITED

Salons Direct Limited made £25.4m revenue and £428k profit in the year to 31 Mar 2025.

Salons Direct Limited’s revenue fell 1% to £25.4m in the year to 31 Mar 2025, with £428k profit and 100 employees. The company is classified under “non-specialised wholesale trade” and is based in Bromborough; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46900Non-specialised wholesale trade

Status: Active
Location: Bromborough, North West
Age: 31 yrs · since 1995
Type: Private Limited Company

Latest accounts · year to 31 Mar 2025

Key figures

IndependentCash flow filed

Revenue

£25.4m

Growth ▼1.4%

Profit

£428k

Growth ▼28.1%

Profit margin

1.7%

Gross 28.2%

Employees

100

Change 0%

Profit / employee

£4.3k

Revenue/employee £254k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£24.9m	£23.8m	£25.7m	£25.4m
Cost of sales	£17.7m	£17.1m	£18.5m	£18.2m
Gross profit	£7.2m	£6.7m	£7.3m	£7.1m
Operating profit	£2.1m	£352k	£883k	£653k
Profit before tax	£2.1m	£309k	£804k	£578k
Profit after tax	£1.7m	£241k	£595k	£428k
Profit (best available)	£1.7m	£241k	£595k	£428k
Staff costs	£1.9m	£2.9m	£3.6m	£3.5m
Employees (average)	82	92	100	100
Ratios
Profit margin	6.8%	1%	2.3%	1.7%
Gross margin	28.9%	28.1%	28.2%	28.2%
Revenue per employee	£303k	£258k	£257k	£254k
Profit per employee	£20.6k	£2.6k	£6k	£4.3k
Cash conversion	−94.4%	−101.3%	−107.7%	−158.5%
Growth (year on year)
Revenue growth	—	▼4.4%	▲8.2%	▼1.4%
Profit growth	—	▼85.7%	▲147.2%	▼28.1%
Headcount growth	—	▲12.2%	▲8.7%	0%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.2m	£1.5m	£956k	£847k
Net assets	£4.9m	£4.6m	£4.7m	£4.6m
Fixed assets	£2.5m	£2.6m	£2.7m	£2.8m
Current assets	£7.7m	£7.6m	£7.1m	£7.1m
Debtors	£164k	£172k	£404k	£313k
Cash from operations	−£2m	−£356k	−£951k	−£1m
Source	Accounts · bulk data Dec 2023	Accounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Dec 2025

Derived from the latest filing

How the business works

Profit margin: 1.7%; Profit ÷ revenue.
Gross margin: 28.2%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £254k; Revenue ÷ average employees.
Profit per employee: £4.3k; Profit ÷ average employees.
Cash conversion: −158.5%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 11.2%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 1.2%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼1%; Now £4.6m
Cash at bank: ▼11%; Now £847k
Headcount: 0%; Now 100
Deferred income: —; Now —
Fixed assets: ▲3%; Now £2.8m

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £428k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.