Fruity Fresh (Western) Limited
Registered name: FRUITY FRESH (WESTERN) LIMITED
Fruity Fresh (Western) Limited made £19.8m revenue and £908k profit in the year to 31 Dec 2025. read from filing text
Fruity Fresh (Western) Limited’s revenue fell 8% to £19.8m in the year to 31 Dec 2025, with £908k profit and 67 employees. The company is classified under “wholesale of fruit and vegetables” and is based in Pinner; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Pinner, London
- Age
- 33 yrs · since 1993
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £21.8m | £21.9m | £21.6m | £19.8m |
| Cost of sales | £17.3m | £17.6m | £16.9m | £15.6m |
| Gross profit | £4.5m | £4.3m | £4.6m | £4.2m |
| Operating profit | £1.2m | £977k | £1.2m | £1m |
| Profit before tax | £1.1m | £931k | £1.5m | £1.2m |
| Profit after tax | £903k | £700k | £1.1m | £908k |
| Profit (best available) | £903k | £700k | £1.1m | £908k |
| Staff costs | £2.1m | £2.1m | £2.1m | £2m |
| Employees (average) | 75 | 73 | 72 | 67 |
| Ratios | ||||
| Profit margin | 4.2% | 3.2% | 5% | 4.6% |
| Gross margin | 20.6% | 19.7% | 21.4% | 21.1% |
| Revenue per employee | £290k | £301k | £300k | £295k |
| Profit per employee | £12k | £9.6k | £15k | £13.5k |
| Cash conversion | −99.8% | −146% | −101.4% | −116.4% |
| Growth (year on year) | ||||
| Revenue growth | — | ▲0.9% | ▼1.7% | ▼8.3% |
| Profit growth | — | ▼22.5% | ▲54.7% | ▼16.2% |
| Headcount growth | — | ▼2.7% | ▼1.4% | ▼6.9% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £750k | £807k | £774k | £1.2m |
| Net assets | £6m | £6.5m | £7.3m | £7.9m |
| Fixed assets | £7.2m | £7.1m | £7.8m | £7.9m |
| Current assets | £1.8m | £1.9m | £1.8m | £2.1m |
| Debtors | £782k | £665k | £647k | £444k |
| Deferred income | £20.8k | £35.1k | £28.4k | £57k |
| Cash from operations | −£1.2m | −£1.4m | −£1.2m | −£1.2m |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Aug 2026 |
How the business works
- Profit margin
- 4.6%
- Profit ÷ revenue.
- Gross margin
- 21.1%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £295k
- Revenue ÷ average employees.
- Profit per employee
- £13.5k
- Profit ÷ average employees.
- Cash conversion
- −116.4%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 40.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.3%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 2.2%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲9%
- Now £7.9m
- Cash at bank
- ▲53%
- Now £1.2m
- Headcount
- ▼7%
- Now 67
- Deferred income
- ▲101%
- Now £57k
- Fixed assets
- ▲2%
- Now £7.9m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Similar profitable businesses
- J W European LimitedFareham · Wholesale of fruit and vegetables
- Revenue
- £19.6m
- Profit
- £267k
- Staff
- 10
- Essential Fruit LimitedLeamington Spa · Wholesale of fruit and vegetables
- Revenue
- £20.3m
- Profit
- £885k
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- The Williamson Group LimitedWholesale of fruit and vegetables
- Revenue
- £19.3m
- Profit
- £10.1k
- Staff
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- Dennis Butler LimitedHull · Wholesale of fruit and vegetables
- Revenue
- £20.5m
- Profit
- £269k
- Staff
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- Peloton Produce LimitedSpalding · Wholesale of fruit and vegetables
- Revenue
- £21m
- Profit
- £685k
- Staff
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- Alfred Price & Sons,limitedOrmskirk · Wholesale of fruit and vegetables
- Revenue
- £18.6m
- Profit
- £1.9m
- Staff
- 24
Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £908k), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.