How much does Visual Response Limited make?

Visual Response Limited reported revenue of £12.8m and £1.1m profit in the year to 30 Apr 2025, according to its accounts filed at Companies House.

How many employees does Visual Response Limited have?

Visual Response Limited reported an average of 24 employees in the year to 30 Apr 2025.

Is Visual Response Limited profitable?

Yes — Visual Response Limited reported a profit of £1.1m in the year to 30 Apr 2025.

Company No. 02582013 · Incorporated 13 Feb 1991

Visual Response Limited

Registered name: VISUAL RESPONSE LIMITED

Part of V R Holdings Limited group

Visual Response Limited made £12.8m revenue and £1.1m profit in the year to 30 Apr 2025.

Visual Response Limited’s revenue fell 16% to £12.8m in the year to 30 Apr 2025, with £1.1m profit and 24 employees. The company is classified under “other information technology service activities” and is based in Sidcup; we hold 4 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 62090Other information technology service activities

Status: Active
Location: Sidcup, South East
Age: 35 yrs · since 1991
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 30 Apr 2025

Key figures

Capital-lightCash flow filed

Revenue

£12.8m

Growth ▼15.6%

Profit

£1.1m

Growth ▼30.1%

Profit margin

8.3%

Gross 32.7%

Employees

Change ▲4.3%

Profit / employee

£44.4k

Revenue/employee £534k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	30 Apr 2022	30 Apr 2023	30 Apr 2024	30 Apr 2025
Disclosure	No P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	—	£12.5m	£15.2m	£12.8m
Cost of sales	—	£9m	£10.9m	£8.6m
Gross profit	—	£3.5m	£4.3m	£4.2m
Operating profit	—	£1.6m	£1.6m	£1.3m
Profit before tax	—	£1.2m	£2m	£1.4m
Profit after tax	—	£926k	£1.5m	£1.1m
Profit (best available)	—	£926k	£1.5m	£1.1m
Staff costs	—	£1m	£1.5m	£1.8m
Employees (average)	10	12	23	24
Ratios
Profit margin	—	7.4%	10%	8.3%
Gross margin	—	27.8%	28.3%	32.7%
Revenue per employee	—	£1m	£660k	£534k
Profit per employee	—	£77.2k	£66.3k	£44.4k
Cash conversion	—	105.3%	125.4%	90%
Growth (year on year)
Revenue growth	—	—	▲21.1%	▼15.6%
Profit growth	—	—	▲64.5%	▼30.1%
Headcount growth	—	▲20%	▲91.7%	▲4.3%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.8m	£3.6m	£5.7m	£4.4m
Net assets	£1.5m	£2.3m	£1.7m	£1.5m
Fixed assets	£384	£28.2k	£29.9k	£10.5k
Current assets	£7m	£9.2m	£9.8m	£7.6m
Debtors	£1.9m	£2m	£2.1m	£1.6m
Deferred income	—	£633k	£1.1m	£852k
Cash from operations	—	£1.7m	£2m	£1.1m
Source	Accounts · bulk data Dec 2023	Accounts · bulk data Dec 2023	FullAccounts · bulk data Jan 2025	FullAccounts · bulk data Jan 2026

Derived from the latest filing

How the business works

Profit margin: 8.3%; Profit ÷ revenue.
Gross margin: 32.7%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £534k; Revenue ÷ average employees.
Profit per employee: £44.4k; Profit ÷ average employees.
Cash conversion: 90%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.1%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 6.7%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 12.6%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼12%; Now £1.5m
Cash at bank: ▼23%; Now £4.4m
Headcount: ▲4%; Now 24
Deferred income: ▼21%; Now £852k
Fixed assets: ▼65%; Now £10.5k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

V R Holdings Limitedultimate parent75–100%
Visual Response Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (2)

Conference Resource LimitedFigures not disclosed
Praxis (London) LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 30 Apr 2025 (profit £1.1m), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.