Desira Group PLC
Registered name: DESIRA GROUP PLC
Part of Desira Holdings PLC groupDesira Group PLC made £81.7m revenue and £970k profit in the year to 31 Dec 2025.
Desira Group PLC’s revenue grew 15% to £81.7m in the year to 31 Dec 2025, with £970k profit and 173 employees. The company is classified under “sale of new cars and light motor vehicles” and is based in Diss; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Diss, East of England
- Age
- 36 yrs · since 1990
- Type
- Public Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £64.6m | £68.1m | £70.8m | £81.7m |
| Cost of sales | £56.3m | £60.1m | −£63.3m | −£72.9m |
| Gross profit | £8.3m | £7.9m | £7.5m | £8.8m |
| Operating profit | £1.6m | £571k | £328k | £739k |
| Profit before tax | £1.6m | £536k | £195k | £1.1m |
| Profit after tax | £1.3m | £417k | £106k | £970k |
| Profit (best available) | £1.3m | £417k | £106k | £970k |
| Staff costs | £4.9m | £5.4m | — | — |
| Employees (average) | 163 | 167 | 175 | 173 |
| Ratios | ||||
| Profit margin | 1.9% | 0.6% | 0.1% | 1.2% |
| Gross margin | 12.8% | 11.7% | 10.6% | 10.8% |
| Revenue per employee | £397k | £408k | £405k | £472k |
| Profit per employee | £7.7k | £2.5k | £606 | £5.6k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲5.3% | ▲4% | ▲15.4% |
| Profit growth | — | ▼66.9% | ▼74.6% | ▲814.8% |
| Headcount growth | — | ▲2.5% | ▲4.8% | ▼1.1% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £41.4k | £14k | — | — |
| Net assets | £4.7m | £4.7m | — | — |
| Fixed assets | £1.7m | £1.6m | — | — |
| Current assets | £14.6m | £16.3m | — | — |
| Debtors | £1.7m | £1.8m | — | — |
| Deferred income | £1.2m | £1.6m | — | — |
| Source | Accounts · bulk data Jun 2024 | Accounts · bulk data Jun 2024 | Accounts · bulk data Jul 2025 | Accounts · bulk data Jul 2026 |
How the business works
- Profit margin
- 1.2%
- Profit ÷ revenue.
- Gross margin
- 10.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £472k
- Revenue ÷ average employees.
- Profit per employee
- £5.6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼1%
- Now 173
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Desira Holdings PLCultimate parent75–100%
- Desira Group PLCthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Simpsons Garage (GT. Yarmouth) LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Jarretts Motors LimitedEastbourne · Sale of new cars and light motor vehicles
- Revenue
- £67.4m
- Profit
- £136k
- Staff
- 158
- The Right Car (UK) LtdBeverley · Sale of new cars and light motor vehicles
- Revenue
- £68.9m
- Profit
- £2.1m
- Staff
- 126
- Hadwins (Lindale) LimitedPreston · Sale of new cars and light motor vehicles
- Revenue
- £67.1m
- Profit
- £153k
- Staff
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- Flear & Thomson LimitedSale of new cars and light motor vehicles
- Revenue
- £70.5m
- Profit
- £553k
- Staff
- 30
- Rainworth (Yorkshire) LimitedMansfield · Sale of new cars and light motor vehicles
- Revenue
- £65.7m
- Profit
- £144k
- Staff
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- T.G. Holdcroft (Motors) LimitedStaffordshire · Sale of new cars and light motor vehicles
- Revenue
- £65.2m
- Profit
- £773k
- Staff
- 99
Sources
Latest figures from accounts for the year to 31 Dec 2025 (profit £970k), from the Companies House accounts bulk data published Jul 2026. Spotted an error? Request a correction.
Updated from Companies House on 15 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.