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Company No. 02328215 · Incorporated 13 Dec 1988

Wise Trading Limited

Registered name: WISE TRADING LIMITED

Wise Trading Limited made £11.1m revenue and a £122k loss in the year to 31 Dec 2024. read from filing text

Wise Trading Limited’s revenue fell 22% to £11.1m in the year to 31 Dec 2024, with a loss of £122k and 20 employees. The company is classified under “wholesale of wine, beer, spirits and other alcoholic beverages” and is based in South Ruislip; we hold 2 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46342Wholesale of wine, beer, spirits and other alcoholic beverages
Status
Active
Location
South Ruislip, London
Age
37 yrs · since 1988
Type
Private Limited Company
Latest accounts · year to 31 Dec 2024

Key figures

IndependentCash flow filed
Revenue
£11.1m
Growth ▼21.9%
Profit
−£122k
Growth —
Profit margin
−1.1%
Gross 7%
Employees
20
Change ▼4.8%
Profit / employee
−£6.1k
Revenue/employee £553k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202331 Dec 2024
DisclosureFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£14.2m£11.1m
Cost of sales£13.2m£10.3m
Gross profit£980k£776k
Operating profit−£261k−£124k
Profit before tax−£283k−£168k
Profit after tax−£281k−£122k
Profit (best available)−£281k−£122k
Staff costs£812k£761k
Employees (average)2120
Ratios
Profit margin−2%−1.1%
Gross margin6.9%7%
Revenue per employee£675k£553k
Profit per employee−£13.4k−£6.1k
Growth (year on year)
Revenue growth—▼21.9%
Headcount growth—▼4.8%
Balance sheet — indirect signals, not revenue
Cash at bank£195k£107k
Net assets£10.5m£10.4m
Fixed assets£7.9m£7.9m
Current assets£17.1m£18.5m
Debtors£161k£104k
Deferred income£93.6k£32.4k
Cash from operations−£253k−£203k
SourceFullAccounts · bulk data Dec 2025FullAccounts · bulk data Dec 2025
Derived from the latest filing

How the business works

Profit margin
−1.1%
Profit ÷ revenue.
Gross margin
7%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£553k
Revenue ÷ average employees.
Profit per employee
−£6.1k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
71.4%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
0.3%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
0.9%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼1%
Now £10.4m
Cash at bank
▼45%
Now £107k
Headcount
▼5%
Now 20
Deferred income
▼65%
Now £32.4k
Fixed assets
0%
Now £7.9m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£122k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.