Wise Trading Limited
Registered name: WISE TRADING LIMITED
Wise Trading Limited made £11.1m revenue and a £122k loss in the year to 31 Dec 2024. read from filing text
Wise Trading Limited’s revenue fell 22% to £11.1m in the year to 31 Dec 2024, with a loss of £122k and 20 employees. The company is classified under “wholesale of wine, beer, spirits and other alcoholic beverages” and is based in South Ruislip; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- South Ruislip, London
- Age
- 37 yrs · since 1988
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||
| Revenue (turnover) | £14.2m | £11.1m |
| Cost of sales | £13.2m | £10.3m |
| Gross profit | £980k | £776k |
| Operating profit | −£261k | −£124k |
| Profit before tax | −£283k | −£168k |
| Profit after tax | −£281k | −£122k |
| Profit (best available) | −£281k | −£122k |
| Staff costs | £812k | £761k |
| Employees (average) | 21 | 20 |
| Ratios | ||
| Profit margin | −2% | −1.1% |
| Gross margin | 6.9% | 7% |
| Revenue per employee | £675k | £553k |
| Profit per employee | −£13.4k | −£6.1k |
| Growth (year on year) | ||
| Revenue growth | — | ▼21.9% |
| Headcount growth | — | ▼4.8% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £195k | £107k |
| Net assets | £10.5m | £10.4m |
| Fixed assets | £7.9m | £7.9m |
| Current assets | £17.1m | £18.5m |
| Debtors | £161k | £104k |
| Deferred income | £93.6k | £32.4k |
| Cash from operations | −£253k | −£203k |
| Source | FullAccounts · bulk data Dec 2025 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −1.1%
- Profit ÷ revenue.
- Gross margin
- 7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £553k
- Revenue ÷ average employees.
- Profit per employee
- −£6.1k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 71.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.3%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼1%
- Now £10.4m
- Cash at bank
- ▼45%
- Now £107k
- Headcount
- ▼5%
- Now 20
- Deferred income
- ▼65%
- Now £32.4k
- Fixed assets
- 0%
- Now £7.9m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Similar profitable businesses
- Springbank Distillers LimitedCampbeltown · Wholesale of wine, beer, spirits and other alcoholic beverages
- Revenue
- £11.5m
- Profit
- £1.4m
- Staff
- 24
- Kedem Europe LimitedLondon · Wholesale of wine, beer, spirits and other alcoholic beverages
- Revenue
- £12m
- Profit
- £618k
- Staff
- 18
- Seckford Wines LimitedWoodbridge · Wholesale of wine, beer, spirits and other alcoholic beverages
- Revenue
- £9.9m
- Profit
- £22.6k
- Staff
- 23
- G & G Gallo Enterprises LimitedBraintree · Wholesale of wine, beer, spirits and other alcoholic beverages
- Revenue
- £12.4m
- Profit
- £140k
- Staff
- 39
- Glamorgan Brewing Company LimitedManchester · Wholesale of wine, beer, spirits and other alcoholic beverages
- Revenue
- £12.5m
- Profit
- £557k
- Staff
- 70
- Morgenrot Group PLCManchester · Wholesale of wine, beer, spirits and other alcoholic beverages
- Revenue
- £13.2m
- Profit
- £180k
- Staff
- 26
Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£122k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.