How much does Pure Fishing (UK) Ltd. make?

Pure Fishing (UK) Ltd. reported revenue of £16.1m and a loss of £96.4m in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Pure Fishing (UK) Ltd. have?

Pure Fishing (UK) Ltd. reported an average of 84 employees in the year to 31 Dec 2025.

Is Pure Fishing (UK) Ltd. profitable?

No — Pure Fishing (UK) Ltd. reported a loss of £96.4m in the year to 31 Dec 2025.

Company No. 02298581 · Incorporated 21 Sep 1988

Pure Fishing (UK) Ltd.

Registered name: PURE FISHING (UK) LTD.

Part of SP Pure Fishing UK Limited group

Pure Fishing (UK) Ltd. made £16.1m revenue and a £96.4m loss in the year to 31 Dec 2025.

Pure Fishing (UK) Ltd.’s revenue fell 8% to £16.1m in the year to 31 Dec 2025, with a loss of £96.4m and 84 employees. The company is classified under “non-specialised wholesale trade” and is based in Cramlington; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46900Non-specialised wholesale trade

Status: Active
Location: Cramlington, North East
Age: 38 yrs · since 1988
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Pure Fishing Inc.”

Latest accounts · year to 31 Dec 2025

Key figures

Revenue

£16.1m

Growth ▼8.2%

Profit

−£96.4m

Growth —

Profit margin

−598.8%

Gross 37.2%

Employees

Change ▲3.7%

Profit / employee

−£1.1m

Revenue/employee £192k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£17m	£17.5m	£16.1m
Cost of sales	£13.3m	£12.8m	£10.1m
Gross profit	£3.7m	£4.7m	£6m
Operating profit	−£9m	−£2.4m	−£106m
Profit before tax	−£11.6m	−£2.5m	−£96m
Profit after tax	−£11.6m	−£2.5m	−£96.4m
Profit (best available)	−£11.6m	−£2.5m	−£96.4m
Staff costs	£3.8m	£3.7m	£4.1m
Employees (average)	81	81	84
Ratios
Profit margin	−68%	−14.3%	−598.8%
Gross margin	22%	26.8%	37.2%
Revenue per employee	£210k	£216k	£192k
Profit per employee	−£143k	−£30.9k	−£1.1m
Growth (year on year)
Revenue growth	—	▲3%	▼8.2%
Headcount growth	—	0%	▲3.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£578k	£847k	£605k
Net assets	£152m	£149m	£53m
Fixed assets	£243m	£242m	£137m
Current assets	£15.5m	£16.5m	£13.8m
Debtors	£3.6m	£3.3m	£3.5m
Deferred income	£1.6m	£2.1m	£1.7m
Source	FullAccounts · bulk data Sep 2025	FullAccounts · bulk data Sep 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: −598.8%; Profit ÷ revenue.
Gross margin: 37.2%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £192k; Revenue ÷ average employees.
Profit per employee: −£1.1m; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 852.7%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 10.7%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 21.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼65%; Now £53m
Cash at bank: ▼29%; Now £605k
Headcount: ▲4%; Now 84
Deferred income: ▼19%; Now £1.7m
Fixed assets: ▼43%; Now £137m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

SP Pure Fishing UK Limitedultimate parent75–100%
SP Pure Fishing UK Buyer Limited75–100%
Pure Fishing Spirit UK Limited75–100%
Pure Fishing (UK) Ltd.this company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

Hardy & Greys LimitedFigures not disclosed

Sister companies (1)

Shakespeare International LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£96.4m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Updated from Companies House on 12 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.