General Wine and Liquor Company Limited
Registered name: GENERAL WINE AND LIQUOR COMPANY LIMITED
Part of Drinks21 Group Ltd groupGeneral Wine and Liquor Company Limited made £4.1m revenue and a £102k loss in the year to 31 Mar 2025.
General Wine and Liquor Company Limited’s revenue was £4.1m in the year to 31 Mar 2025, with a loss of £102k and 22 employees. The company is classified under “wholesale of wine, beer, spirits and other alcoholic beverages” and is based in Ascot; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Ascot, South East
- Age
- 40 yrs · since 1986
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 May 2022 | 31 May 2023 | 31 May 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | £5.7m | £4.1m |
| Cost of sales | — | — | £4.2m | £3.1m |
| Gross profit | — | — | £1.5m | £1m |
| Operating profit | — | — | £117k | −£94.7k |
| Profit before tax | — | — | £54.5k | −£132k |
| Profit after tax | — | — | £35.2k | −£102k |
| Profit (best available) | — | — | £35.2k | −£102k |
| Employees (average) | 22 | 22 | 22 | 22 |
| Ratios | ||||
| Profit margin | — | — | 0.6% | −2.5% |
| Gross margin | — | — | 26.2% | 25% |
| Revenue per employee | — | — | £261k | £185k |
| Profit per employee | — | — | £1.6k | −£4.6k |
| Growth (year on year) | ||||
| Headcount growth | — | 0% | 0% | — |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £64.2k | £11k | £11.3k | £20.9k |
| Net assets | £855k | £879k | £915k | £812k |
| Fixed assets | £130k | £142k | £121k | £68.6k |
| Current assets | £2.5m | £2.2m | £2m | £1.7m |
| Debtors | £735k | £657k | £590k | £405k |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Feb 2025 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- −2.5%
- Profit ÷ revenue.
- Gross margin
- 25%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £185k
- Revenue ÷ average employees.
- Profit per employee
- −£4.6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 1.7%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 9.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £812k
- Cash at bank
- —
- Now £20.9k
- Headcount
- —
- Now 22
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now £68.6k
Group structure
Ownership chain
- Drinks21 Group Ltdultimate parent75–100%
- General Wine Holdings Ltd75–100%
- General Wine and Liquor Company Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit −£102k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.