First Natural Brands Ltd
Registered name: FIRST NATURAL BRANDS LTD
Part of First Natural Limited groupFirst Natural Brands Ltd made £7.6m revenue and a £1m loss in the year to 30 Apr 2024. read from filing text
First Natural Brands Ltd’s revenue fell 6% to £7.6m in the year to 30 Apr 2024, with a loss of £1m and 61 employees. The company is classified under “manufacture of perfumes and toilet preparations” and is based in Hassocks; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Hassocks, South East
- Age
- 42 yrs · since 1984
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate and ultimate parent undertaking of the company is First Natural Limited, a company incorporated and registered in England and Wales. First Natural Limited is the largest and smallest gro”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Apr 2022 | 30 Apr 2023 | 30 Apr 2024 |
|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | |||
| Revenue (turnover) | £9.8m | £8.1m | £7.6m |
| Cost of sales | £6.7m | £5.8m | £5.3m |
| Gross profit | £3m | £2.2m | £2.3m |
| Operating profit | −£429k | −£324k | −£758k |
| Profit before tax | −£716k | −£664k | −£1.2m |
| Profit after tax | −£432k | −£550k | −£1m |
| Profit (best available) | −£432k | −£550k | −£1m |
| Employees (average) | 67 | 60 | 61 |
| Ratios | |||
| Profit margin | −4.4% | −6.8% | −13.7% |
| Gross margin | 31.2% | 27.6% | 29.7% |
| Revenue per employee | £146k | £135k | £125k |
| Profit per employee | −£6.5k | −£9.2k | −£17.1k |
| Growth (year on year) | |||
| Revenue growth | — | ▼17.3% | ▼5.8% |
| Headcount growth | — | ▼10.4% | ▲1.7% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £517k | £181k | £177k |
| Net assets | £1.2m | £626k | −£416k |
| Fixed assets | £1.1m | £1.1m | £917k |
| Current assets | £5.4m | £4.9m | £4.4m |
| Debtors | £1.9m | £2.3m | £1.9m |
| Deferred income | £26.9k | £26.9k | £26.9k |
| Source | FullAccounts · bulk data Aug 2024 | FullAccounts · bulk data Aug 2024 | FullAccounts · bulk data Jun 2025 |
How the business works
- Profit margin
- −13.7%
- Profit ÷ revenue.
- Gross margin
- 29.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £125k
- Revenue ÷ average employees.
- Profit per employee
- −£17.1k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 12.1%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.4%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 25.4%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼167%
- Now −£416k
- Cash at bank
- ▼2%
- Now £177k
- Headcount
- ▲2%
- Now 61
- Deferred income
- 0%
- Now £26.9k
- Fixed assets
- ▼14%
- Now £917k
Group structure
Ownership chain
- First Natural Limitedultimate parent75–100%
- First Natural Brands Ltdthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- The Somerset Toiletry Company LimitedClutton · Manufacture of perfumes and toilet preparations
- Revenue
- £16.5m
- Profit
- £1.1m
- Staff
- 74
- Sachets LimitedOldham · Manufacture of perfumes and toilet preparations
- Revenue
- £19.7m
- Profit
- £593k
- Staff
- 91
- Mibelle LtdBradford · Manufacture of perfumes and toilet preparations
- Revenue
- £20.3m
- Profit
- £866k
- Staff
- 130
Sources
Latest figures from FullAccounts for the year to 30 Apr 2024 (profit −£1m), from the Companies House accounts bulk data published Jun 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.