Choice Discount Stores Limited
Registered name: CHOICE DISCOUNT STORES LIMITED
Choice Discount Stores Limited made £29.9m revenue and £31k profit in the year to 25 Jan 2025.
Choice Discount Stores Limited’s revenue fell 6% to £29.9m in the year to 25 Jan 2025, with £31k profit and 429 employees. The company is classified under “retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store” and is based in Essex; we hold 6 years of its filed accounts.
- Status
- Active
- Location
- Essex, East of England
- Age
- 43 yrs · since 1983
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 29 Jan 2022 | 27 Jan 2023 | 28 Jan 2023 | 25 Jan 2024 | 27 Jan 2024 | 25 Jan 2025 |
|---|---|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||||
| Revenue (turnover) | £23.6m | £31.1m | £31.1m | £31.9m | £31.9m | £29.9m |
| Cost of sales | £10.8m | −£15m | £15m | −£15.3m | −£15.3m | −£13.8m |
| Gross profit | £12.8m | £16.1m | £16.1m | £16.6m | £16.6m | £16.1m |
| Operating profit | £151k | £150k | £150k | £134k | £134k | £128k |
| Profit before tax | £145k | £150k | £150k | £142k | £142k | £155k |
| Profit after tax | £123k | £131k | £131k | £78k | £78k | £31k |
| Profit (best available) | £123k | £131k | £131k | £78k | £78k | £31k |
| Staff costs | £6.4m | — | £7.2m | — | — | — |
| Employees (average) | 428 | 428 | 428 | 430 | 430 | 429 |
| Ratios | ||||||
| Profit margin | 0.5% | 0.4% | 0.4% | 0.2% | 0.2% | 0.1% |
| Gross margin | 54.3% | 51.8% | 51.8% | 52% | 52% | 53.7% |
| Revenue per employee | £55.1k | £72.6k | £72.6k | £74.1k | £74.1k | £69.8k |
| Profit per employee | £287 | £306 | £306 | £181 | £181 | £72 |
| Cash conversion | 3140% | — | −300% | — | — | — |
| Growth (year on year) | ||||||
| Revenue growth | — | ▲31.7% | — | ▲2.6% | — | ▼6.1% |
| Profit growth | — | ▲6.5% | — | ▼40.5% | — | ▼60.3% |
| Headcount growth | — | 0% | — | ▲0.5% | — | ▼0.2% |
| Balance sheet — indirect signals, not revenue | ||||||
| Cash at bank | £4.2m | — | £2.8m | — | — | — |
| Net assets | £3.8m | — | £3.9m | — | — | — |
| Fixed assets | £1.8m | — | £2.3m | — | — | — |
| Current assets | £9.6m | — | £8.4m | — | — | — |
| Debtors | £1.2m | — | £697k | — | — | — |
| Deferred income | £2.3m | — | £2.4m | — | — | — |
| Cash from operations | £4.7m | — | −£450k | — | — | — |
| Source | Accounts · bulk data Oct 2023 | Accounts · bulk data Oct 2024 | Accounts · bulk data Oct 2023 | Accounts · bulk data Nov 2025 | Accounts · bulk data Oct 2024 | Accounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 0.1%
- Profit ÷ revenue.
- Gross margin
- 53.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £69.8k
- Revenue ÷ average employees.
- Profit per employee
- £72
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼0%
- Now 429
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Subsidiaries (1)
- Choice Fashions LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Moreham Wood LimitedBorehamwood · Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store
- Revenue
- £30.9m
- Profit
- £1m
- Staff
- 49
- Fishpools LimitedHerts · Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store
- Revenue
- £26.6m
- Profit
- £75.6k
- Staff
- 145
- GFW LimitedDarwen · Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store
- Revenue
- £26.6m
- Profit
- £2.3m
- Staff
- 54
- Gillies of Broughty Ferry LimitedDundee · Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store
- Revenue
- £24.6m
- Profit
- £826k
- Staff
- 200
- Bedsonline.biz LimitedWhitstable · Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store
- Revenue
- £36.6m
- Profit
- £2.5m
- Staff
- 57
- Furniture@work LimitedGlasgow · Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store
- Revenue
- £22.6m
- Profit
- £416k
- Staff
- 25
Sources
Latest figures from accounts for the year to 25 Jan 2025 (profit £31k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Updated from Companies House on 14 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.