How much does David Pluck (North West) Limited make?

David Pluck (North West) Limited reported revenue of £19.4m and £4.6m profit in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does David Pluck (North West) Limited have?

David Pluck (North West) Limited reported an average of 132 employees in the year to 31 Dec 2025.

Is David Pluck (North West) Limited profitable?

Yes — David Pluck (North West) Limited reported a profit of £4.6m in the year to 31 Dec 2025.

Company No. 01477372 · Incorporated 5 Feb 1980

David Pluck (North West) Limited

Registered name: DAVID PLUCK (NORTH WEST) LIMITED

David Pluck (North West) Limited made £19.4m revenue and £4.6m profit in the year to 31 Dec 2025. read from filing text

David Pluck (North West) Limited’s revenue fell 6% to £19.4m in the year to 31 Dec 2025, with £4.6m profit and 132 employees. The company is classified under “gambling and betting activities” and is based in Liverpool; we hold 4 years of its filed accounts.

Full P&L filedSection R · Arts, entertainment and recreationSIC 92000Gambling and betting activities

Status: Active
Location: Liverpool, North West
Age: 46 yrs · since 1980
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The ultimate controlling party is Mr D L Pluck by virtue of his majority shareholding.”

Latest accounts · year to 31 Dec 2025

Key figures

Cash flow filed

Revenue

£19.4m

Growth ▼5.9%

Profit

£4.6m

Growth ▲4.7%

Profit margin

23.5%

Gross 80.4%

Employees

132

Change ▼5.7%

Profit / employee

£34.6k

Revenue/employee £147k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£15.3m	£18.1m	£20.6m	£19.4m
Cost of sales	£3m	£3.5m	£3.9m	£3.8m
Gross profit	£12.3m	£14.7m	£16.7m	£15.6m
Operating profit	£3.6m	£4.4m	£6m	£4.9m
Profit before tax	£3.7m	£4.5m	£6.2m	£5.8m
Profit after tax	£3.1m	£3.6m	£4.4m	£4.6m
Profit (best available)	£3.1m	£3.6m	£4.4m	£4.6m
Employees (average)	134	145	140	132
Ratios
Profit margin	20%	19.6%	21.1%	23.5%
Gross margin	80.5%	80.8%	81.1%	80.4%
Revenue per employee	£114k	£125k	£147k	£147k
Profit per employee	£22.9k	£24.5k	£31.1k	£34.6k
Cash conversion	−127.3%	−125.3%	−119.3%	−121.3%
Growth (year on year)
Revenue growth	—	▲18.5%	▲13.7%	▼5.9%
Profit growth	—	▲15.9%	▲22.6%	▲4.7%
Headcount growth	—	▲8.2%	▼3.5%	▼5.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£4.1m	£3.8m	£5m	£3.5m
Net assets	£9.3m	£9.9m	£10.5m	£12.1m
Fixed assets	£6.2m	£7.5m	£7.7m	£10.5m
Current assets	£5.5m	£5.2m	£6.6m	£5.7m
Debtors	£1.4m	£1.4m	£1.5m	£2.2m
Deferred income	£121k	£114k	£98.8k	£104k
Cash from operations	−£4.6m	−£5.5m	−£7.1m	−£5.9m
Source	FullAccounts · bulk data Jul 2024	FullAccounts · bulk data Jul 2024	FullAccounts · bulk data Aug 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: 23.5%; Profit ÷ revenue.
Gross margin: 80.4%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £147k; Revenue ÷ average employees.
Profit per employee: £34.6k; Profit ÷ average employees.
Cash conversion: −121.3%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 54.3%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 0.5%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 11.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲15%; Now £12.1m
Cash at bank: ▼31%; Now £3.5m
Headcount: ▼6%; Now 132
Deferred income: ▲5%; Now £104k
Fixed assets: ▲37%; Now £10.5m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Subsidiaries (1)

David Pluck Investments LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £4.6m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.