Ellisa Motors Limited
Registered name: ELLISA MOTORS LIMITED
Part of Rocktel Services Limited groupEllisa Motors Limited made £85.4m revenue and a £174k loss in the year to 31 Dec 2024. read from filing text
Ellisa Motors Limited’s revenue was £85.4m in the year to 31 Dec 2024, with a loss of £174k and 121 employees. The company is classified under “sale of new cars and light motor vehicles” and is based in Shropshire; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Shropshire, West Midlands
- Age
- 48 yrs · since 1978
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The ultimate parent company is considered to be Rocktel Services Limited, which owns 100% of the issued share capital within Ellisa Holdings Limited. Ellisa Holdings Limited owns 80% of the issued sha”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Jun 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | |||
| Revenue (turnover) | £58.7m | £96.4m | £85.4m |
| Cost of sales | £50.6m | £87.1m | £78.3m |
| Gross profit | £8.1m | £9.3m | £7.1m |
| Operating profit | £1.7m | −£1m | £271k |
| Profit before tax | £1.6m | −£1.4m | −£62.9k |
| Profit after tax | £1.6m | −£1.3m | −£174k |
| Profit (best available) | £1.6m | −£1.3m | −£174k |
| Staff costs | £4.3m | £6.9m | £4.8m |
| Employees (average) | 132 | 129 | 121 |
| Ratios | |||
| Profit margin | 2.7% | −1.3% | −0.2% |
| Gross margin | 13.8% | 9.6% | 8.3% |
| Revenue per employee | £445k | £747k | £705k |
| Profit per employee | £11.9k | −£9.8k | −£1.4k |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £680 | £0 | — |
| Net assets | £2.7m | £1.4m | £1.2m |
| Fixed assets | £1.4m | £1.5m | £1.6m |
| Current assets | £9.6m | £16.6m | £17.5m |
| Debtors | £1.8m | £519k | £939k |
| Deferred income | £654k | £544k | £295k |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2025 |
How the business works
- Profit margin
- −0.2%
- Profit ÷ revenue.
- Gross margin
- 8.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £705k
- Revenue ÷ average employees.
- Profit per employee
- −£1.4k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 1.9%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.4%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 1.1%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £1.2m
- Cash at bank
- —
- Now —
- Headcount
- —
- Now 121
- Deferred income
- —
- Now £295k
- Fixed assets
- —
- Now £1.6m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Rocktel Services Limitedultimate parent75–100%
- Ellisa Holdings Limited75–100%
- Ellisa Motors Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Telford Motors LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£174k), from the Companies House accounts bulk data published Sep 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.