How much does Bira Direct Limited make?

Bira Direct Limited reported revenue of £18.6m and £39.4k profit in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Bira Direct Limited have?

Bira Direct Limited reported an average of 4 employees in the year to 31 Dec 2025.

Is Bira Direct Limited profitable?

Yes — Bira Direct Limited reported a profit of £39.4k in the year to 31 Dec 2025.

Company No. 00739251 · Incorporated 30 Oct 1962

Bira Direct Limited

Registered name: BIRA DIRECT LIMITED

Part of Bira Holdings Limited group

Bira Direct Limited made £18.6m revenue and £39.4k profit in the year to 31 Dec 2025. read from filing text

Bira Direct Limited’s revenue fell 1% to £18.6m in the year to 31 Dec 2025, with £39.4k profit and 4 employees. The company is classified under “non-specialised wholesale trade” and is based in Birmingham; we hold 2 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46900Non-specialised wholesale trade

Status: Active
Location: Birmingham, West Midlands
Age: 63 yrs · since 1962
Type: Private Limited Company

Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent company, by virtue of owning 100% of the issued share capital is Bira Trading”

Latest accounts · year to 31 Dec 2025

Key figures

Small team

Revenue

£18.6m

Growth ▼1%

Profit

£39.4k

Growth ▼81.5%

Profit margin

0.2%

Gross 4.3%

Employees

Change ▼20%

Profit / employee

£9.9k

Revenue/employee £4.6m

Profitable streak

2yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2024	31 Dec 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£18.8m	£18.6m
Cost of sales	£18m	£17.8m
Gross profit	£797k	£788k
Operating profit	£184k	£22.7k
Profit before tax	£213k	£39.4k
Profit after tax	£213k	£39.4k
Profit (best available)	£213k	£39.4k
Employees (average)	5	4
Ratios
Profit margin	1.1%	0.2%
Gross margin	4.3%	4.3%
Revenue per employee	£3.8m	£4.6m
Profit per employee	£42.6k	£9.9k
Growth (year on year)
Revenue growth	—	▼1%
Profit growth	—	▼81.5%
Headcount growth	—	▼20%
Balance sheet — indirect signals, not revenue
Cash at bank	£712k	£616k
Net assets	£1m	£1m
Current assets	£3.7m	£3.5m
Debtors	£2.4m	£2.1m
Deferred income	£33.6k	£25.6k
Source	FullAccounts · bulk data Sep 2026	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: 0.2%; Profit ÷ revenue.
Gross margin: 4.3%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £4.6m; Revenue ÷ average employees.
Profit per employee: £9.9k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: —; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 0.1%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 11.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲2%; Now £1m
Cash at bank: ▼14%; Now £616k
Headcount: ▼20%; Now 4
Deferred income: ▼24%; Now £25.6k
Fixed assets: —; Now —

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Bira Holdings Limitedultimate parent75–100%
Bira Trading Limited75–100%
Bira Direct Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (5)

Bira Trustee Company LimitedFigures not disclosed
British Shops and Stores Association LimitedFigures not disclosed
C 2 Zero LimitedFigures not disclosed
Oxford Summer School LimitedFigures not disclosed
The Gift & Lifestyle Consortium LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £39.4k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.