Bulldog Service Station Limited
Registered name: BULLDOG SERVICE STATION LIMITED
Bulldog Service Station Limited made £12.8m revenue and £166k profit in the year to 28 Feb 2025.
Bulldog Service Station Limited’s revenue fell 22% to £12.8m in the year to 28 Feb 2025, with £166k profit and 29 employees. The company is classified under “sale of new cars and light motor vehicles” and is based in Newbury; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Newbury, South East
- Age
- 67 yrs · since 1959
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 28 Feb 2022 | 28 Feb 2023 | 29 Feb 2024 | 28 Feb 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £14.8m | £18.8m | £16.6m | £12.8m |
| Cost of sales | £13.3m | £17.2m | £15.2m | £11.6m |
| Gross profit | £1.5m | £1.6m | £1.3m | £1.3m |
| Operating profit | £605k | £704k | £316k | £317k |
| Profit before tax | £563k | £646k | £211k | £237k |
| Profit after tax | £431k | £526k | £95.4k | £166k |
| Profit (best available) | £431k | £526k | £95.4k | £166k |
| Staff costs | £991k | £1.1m | £1.1m | £1.1m |
| Employees (average) | 26 | 27 | 28 | 29 |
| Ratios | ||||
| Profit margin | 2.9% | 2.8% | 0.6% | 1.3% |
| Gross margin | 9.9% | 8.5% | 8% | 10% |
| Revenue per employee | £570k | £697k | £591k | £443k |
| Profit per employee | £16.6k | £19.5k | £3.4k | £5.7k |
| Cash conversion | 79.8% | 74.4% | −36.7% | 161.3% |
| Growth (year on year) | ||||
| Revenue growth | — | ▲27.1% | ▼12% | ▼22.5% |
| Profit growth | — | ▲22.1% | ▼81.9% | ▲74.2% |
| Headcount growth | — | ▲3.9% | ▲3.7% | ▲3.6% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £670k | £656k | £255k | £405k |
| Net assets | £3.6m | £3.9m | £3.8m | £3.7m |
| Fixed assets | £3.8m | £3.8m | £3.5m | £3.4m |
| Current assets | £3m | £4.9m | £3.3m | £2.9m |
| Debtors | £104k | £91.7k | £50k | £83.9k |
| Deferred income | £618k | £413k | £376k | £286k |
| Cash from operations | £483k | £524k | −£116k | £511k |
| Source | Accounts · bulk data Nov 2023 | Accounts · bulk data Nov 2023 | FullAccounts · bulk data Nov 2024 | FullAccounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 1.3%
- Profit ÷ revenue.
- Gross margin
- 10%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £443k
- Revenue ÷ average employees.
- Profit per employee
- £5.7k
- Profit ÷ average employees.
- Cash conversion
- 161.3%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 26.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 2.2%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.7%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼3%
- Now £3.7m
- Cash at bank
- ▲59%
- Now £405k
- Headcount
- ▲4%
- Now 29
- Deferred income
- ▼24%
- Now £286k
- Fixed assets
- ▼2%
- Now £3.4m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Subsidiaries (1)
- Winsburgh LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Roadside Motors (Moneymore) LimitedCraigavon · Sale of new cars and light motor vehicles
- Revenue
- £12.9m
- Profit
- £169k
- Staff
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- Halliwell Jones Deva LimitedChester · Sale of new cars and light motor vehicles
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- £12.6m
- Profit
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- Wool & Bovington Motors LimitedDorset · Sale of new cars and light motor vehicles
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- £12.4m
- Profit
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- Amberdeal LimitedSalford · Sale of new cars and light motor vehicles
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- Profit
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- C.john Norris(Cars & Caravans)limitedPeterborough · Sale of new cars and light motor vehicles
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- Richford Motor Services LimitedAlfreton · Sale of new cars and light motor vehicles
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Sources
Latest figures from FullAccounts for the year to 28 Feb 2025 (profit £166k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.