How much does Wilfrid Whittington Limited make?

Wilfrid Whittington Limited reported revenue of £9.9m and a loss of £549k in the year to 30 Jun 2025, according to its accounts filed at Companies House.

How many employees does Wilfrid Whittington Limited have?

Wilfrid Whittington Limited reported an average of 94 employees in the year to 30 Jun 2025.

Is Wilfrid Whittington Limited profitable?

No — Wilfrid Whittington Limited reported a loss of £549k in the year to 30 Jun 2025.

Company No. 00612790 · Incorporated 10 Oct 1958

Wilfrid Whittington Limited

Registered name: WILFRID WHITTINGTON LIMITED

Part of Apac Group Holdings Ltd group

Wilfrid Whittington Limited made £9.9m revenue and a £549k loss in the year to 30 Jun 2025. read from filing text

Wilfrid Whittington Limited’s revenue fell 8% to £9.9m in the year to 30 Jun 2025, with a loss of £549k and 94 employees. The company is classified under “wholesale of flowers and plants” and is based in Loughborough; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46220Wholesale of flowers and plants SIC 46900Non-specialised wholesale trade

Status: Active
Location: Loughborough, East Midlands
Age: 68 yrs · since 1958
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company is a wholly owned subsidiary of APAC Group Limited, a company registered in England and Wales.”

Latest accounts · year to 30 Jun 2025

Key figures

Capital-light

Revenue

£9.9m

Growth ▼7.7%

Profit

−£549k

Growth —

Profit margin

−5.6%

Gross 36.8%

Employees

Change ▼11.3%

Profit / employee

−£5.8k

Revenue/employee £105k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	30 Jun 2023	30 Jun 2024	30 Jun 2025
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£12.1m	£10.7m	£9.9m
Cost of sales	£7.5m	£6.7m	£6.2m
Gross profit	£4.6m	£4m	£3.6m
Operating profit	£176k	−£628k	−£559k
Profit before tax	£176k	−£626k	−£559k
Profit after tax	£132k	−£614k	−£549k
Profit (best available)	£132k	−£614k	−£549k
Staff costs	£2.1m	£2.1m	£1.9m
Employees (average)	105	106	94
Ratios
Profit margin	1.1%	−5.7%	−5.6%
Gross margin	38.3%	37.4%	36.8%
Revenue per employee	£116k	£101k	£105k
Profit per employee	£1.3k	−£5.8k	−£5.8k
Growth (year on year)
Revenue growth	—	▼11.8%	▼7.7%
Profit growth	—	▼565.1%	—
Headcount growth	—	▲0.9%	▼11.3%
Balance sheet — indirect signals, not revenue
Cash at bank	£109k	£114k	£100k
Net assets	£3.8m	£3.2m	£2.6m
Fixed assets	£823k	£713k	£627k
Current assets	£4.7m	£4.3m	£4.1m
Debtors	£161k	£241k	£237k
Deferred income	£239k	£158k	£358k
Source	FullAccounts · bulk data Mar 2025	FullAccounts · bulk data Mar 2025	FullAccounts · bulk data Mar 2026

Derived from the latest filing

How the business works

Profit margin: −5.6%; Profit ÷ revenue.
Gross margin: 36.8%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £105k; Revenue ÷ average employees.
Profit per employee: −£5.8k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 6.3%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 3.6%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 2.4%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼17%; Now £2.6m
Cash at bank: ▼12%; Now £100k
Headcount: ▼11%; Now 94
Deferred income: ▲126%; Now £358k
Fixed assets: ▼12%; Now £627k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Apac Group Holdings Ltdultimate parent75–100%
Apac Group Limited75–100%
Wilfrid Whittington Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (2)

Lavenders of Covent Garden LimitedFigures not disclosed
Lavenders of Sheffield LimitedFigures not disclosed

Sister companies (2)

Apac Packaging LimitedFigures not disclosed
Kaleidoscope Party LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 30 Jun 2025 (profit −£549k), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.