George Pragnell Limited
Registered name: GEORGE PRAGNELL LIMITED
George Pragnell Limited made £101m revenue and £5.7m profit in the year to 31 May 2025.
George Pragnell Limited’s revenue grew 6% to £101m in the year to 31 May 2025, with £5.7m profit and 129 employees. The company is classified under “retail sale of watches and jewellery in specialised stores” and is based in Stratford-Upon-Avon; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- Stratford-Upon-Avon, West Midlands
- Age
- 70 yrs · since 1956
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 May 2024 | 31 May 2025 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £94.4m | £101m |
| Cost of sales | £74.9m | £80.5m |
| Gross profit | £19.5m | £20.1m |
| Operating profit | £9m | £8m |
| Profit before tax | £9.3m | £8.4m |
| Profit after tax | £14.7m | £5.7m |
| Profit (best available) | £14.7m | £5.7m |
| Staff costs | £11.8m | £12.4m |
| Employees (average) | 128 | 129 |
| Ratios | ||
| Profit margin | 15.6% | 5.7% |
| Gross margin | 20.7% | 20% |
| Revenue per employee | £737k | £779k |
| Profit per employee | £115k | £44.3k |
| Cash conversion | 123.4% | 47.6% |
| Growth (year on year) | ||
| Revenue growth | — | ▲6.5% |
| Profit growth | — | ▼61.1% |
| Headcount growth | — | ▲0.8% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £7.5m | £3.5m |
| Net assets | £53.9m | £59.4m |
| Fixed assets | £18.4m | £21.5m |
| Current assets | £55.7m | £53.4m |
| Debtors | £1m | £630k |
| Deferred income | £2.2m | £2.2m |
| Cash from operations | £11.1m | £3.8m |
| Source | FullAccounts · bulk data Dec 2025 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 5.7%
- Profit ÷ revenue.
- Gross margin
- 20%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £779k
- Revenue ÷ average employees.
- Profit per employee
- £44.3k
- Profit ÷ average employees.
- Cash conversion
- 47.6%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 21.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 2.2%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.6%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲10%
- Now £59.4m
- Cash at bank
- ▼53%
- Now £3.5m
- Headcount
- ▲1%
- Now 129
- Deferred income
- ▼1%
- Now £2.2m
- Fixed assets
- ▲17%
- Now £21.5m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Subsidiaries (4)
- George Tarratt LimitedRev. £46.4m · Profit £2m
- Philip Antrobus LimitedFigures not disclosed
- Swiss Watch Distribution LimitedFigures not disclosed
- Thomas Cleaver LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 May 2025 (profit £5.7m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Updated from Companies House on 11 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.