Searles (Camping Ground) Limited
Registered name: SEARLES (CAMPING GROUND) LIMITED
Searles (Camping Ground) Limited made £17.4m revenue and £272k profit in the year to 30 Mar 2025.
Searles (Camping Ground) Limited’s revenue fell 2% to £17.4m in the year to 30 Mar 2025, with £272k profit and 237 employees. The company is classified under “hotels and similar accommodation” and is based in Norfolk; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- Norfolk, East of England
- Age
- 72 yrs · since 1954
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2024 | 30 Mar 2025 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £17.7m | £17.4m |
| Cost of sales | £12.6m | £12.3m |
| Gross profit | £5.1m | £5.2m |
| Operating profit | £1m | £935k |
| Profit before tax | £641k | £511k |
| Profit after tax | £363k | £272k |
| Profit (best available) | £363k | £272k |
| Staff costs | £5.1m | £5.3m |
| Employees (average) | 241 | 237 |
| Ratios | ||
| Profit margin | 2.1% | 1.6% |
| Gross margin | 28.8% | 29.7% |
| Revenue per employee | £73.6k | £73.6k |
| Profit per employee | £1.5k | £1.1k |
| Cash conversion | −258.2% | −373.1% |
| Growth (year on year) | ||
| Revenue growth | — | ▼1.6% |
| Profit growth | — | ▼25% |
| Headcount growth | — | ▼1.7% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £322k | £724k |
| Net assets | £8.1m | £7.7m |
| Fixed assets | £18m | £18m |
| Current assets | £3.7m | £3.4m |
| Debtors | £1m | £1.2m |
| Cash from operations | −£2.7m | −£3.5m |
| Source | FullAccounts · bulk data Dec 2025 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 1.6%
- Profit ÷ revenue.
- Gross margin
- 29.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £73.6k
- Revenue ÷ average employees.
- Profit per employee
- £1.1k
- Profit ÷ average employees.
- Cash conversion
- −373.1%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 103.2%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 6.7%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼5%
- Now £7.7m
- Cash at bank
- ▲125%
- Now £724k
- Headcount
- ▼2%
- Now 237
- Deferred income
- —
- Now —
- Fixed assets
- ▲0%
- Now £18m
Similar profitable businesses
- Vale of Glamorgan Hotel LimitedPontyclun · Hotels and similar accommodation
- Revenue
- £17.4m
- Profit
- £857k
- Staff
- 354
- The Goring Hotel LimitedLondon · Hotels and similar accommodation
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- £17.6m
- Profit
- £609k
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- Mogford LimitedOxford · Hotels and similar accommodation
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- £17.6m
- Profit
- £587k
- Staff
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- Park Plaza Hotels (UK) Services LimitedLondon · Hotels and similar accommodation
- Revenue
- £17.1m
- Profit
- £1.3m
- Staff
- 72
- Stange & Co. LimitedNorth Wales · Hotels and similar accommodation
- Revenue
- £17.9m
- Profit
- £1.1m
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- HHG NO4. LimitedBelfast · Hotels and similar accommodation
- Revenue
- £18.1m
- Profit
- £3.6m
- Staff
- 309
Sources
Latest figures from FullAccounts for the year to 30 Mar 2025 (profit £272k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.