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Company No. 00211587 · Incorporated 6 Feb 1926

Advertising Association(The)

Registered name: ADVERTISING ASSOCIATION(THE)

Advertising Association(The) made £1.8m revenue and £8.2k profit in the year to 31 Dec 2025.

Advertising Association(The)’s revenue grew 2% to £1.8m in the year to 31 Dec 2025, with £8.2k profit and 27 employees. The company is classified under “activities of professional membership organizations” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection S · Other service activitiesSIC 94120Activities of professional membership organizations
Status
Active
Location
London, London
Age
100 yrs · since 1926
Type
PRI/LBG/NSC (Private, Limited by guarantee, no share capital, use of 'Limited' exemption)

Non-profit. It is limited by guarantee (typically an association, club or management company), so it isn't run for profit. It is excluded from our opportunity lists.

Latest accounts · year to 31 Dec 2025

Key figures

IndependentCapital-light
Revenue
£1.8m
Growth ▲2.3%
Profit
£8.2k
Growth —
Profit margin
0.4%
 
Employees
27
Change 0%
Profit / employee
£304
Revenue/employee £68k
Profitable streak
1yr
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202231 Dec 202331 Dec 202431 Dec 2025
DisclosureFull P&LFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£1.7m£1.8m£1.8m£1.8m
Operating profit£29.1k£18.4k−£10.7k£6.4k
Profit before tax£29.3k£18.4k——
Profit after tax£29.3k£7.1k−£10.7k£8.2k
Profit (best available)£29.3k£7.1k−£10.7k£8.2k
Staff costs£1.7m£1.7m£1.6m£1.8m
Employees (average)26252727
Ratios
Profit margin1.7%0.4%−0.6%0.4%
Revenue per employee£66.8k£70.3k£66.5k£68k
Profit per employee£1.1k£283−£396£304
Growth (year on year)
Revenue growth—▲1.1%▲2.1%▲2.3%
Profit growth—▼75.9%▼251.3%—
Headcount growth—▼3.9%▲8%0%
Balance sheet — indirect signals, not revenue
Cash at bank£395k£176k£179k£204k
Net assets£654k£661k£650k£658k
Fixed assets£5.9k£8.1k£143k£166k
Current assets£1.6m£1.8m£2.4m£2.7m
Debtors£222k£539k£621k£1.1m
Deferred income£776k£283k£890k£1.1m
SourceFullAccounts · bulk data Aug 2024FullAccounts · bulk data Aug 2024FullAccounts · bulk data Aug 2026FullAccounts · bulk data Aug 2026
Derived from the latest filing

How the business works

Profit margin
0.4%
Profit ÷ revenue.
Gross margin
—
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£68k
Revenue ÷ average employees.
Profit per employee
£304
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
9%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
58.3%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
62.3%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲1%
Now £658k
Cash at bank
▲14%
Now £204k
Headcount
0%
Now 27
Deferred income
▲20%
Now £1.1m
Fixed assets
▲16%
Now £166k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Subsidiaries (1)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Sources

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £8.2k), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.

Updated from Companies House on 11 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.