How much does Deacon & Son (Swindon) Limited make?

Deacon & Son (Swindon) Limited reported revenue of £10.4m and £265k profit in the year to 28 Feb 2025, according to its accounts filed at Companies House.

How many employees does Deacon & Son (Swindon) Limited have?

Deacon & Son (Swindon) Limited reported an average of 34 employees in the year to 28 Feb 2025.

Is Deacon & Son (Swindon) Limited profitable?

Yes — Deacon & Son (Swindon) Limited reported a profit of £265k in the year to 28 Feb 2025.

Company No. 00131937 · Incorporated 3 Nov 1913

Deacon & Son (Swindon) Limited

Registered name: DEACON & SON (SWINDON) LIMITED

Deacon & Son (Swindon) Limited made £10.4m revenue and £265k profit in the year to 28 Feb 2025.

Deacon & Son (Swindon) Limited’s revenue fell 2% to £10.4m in the year to 28 Feb 2025, with £265k profit and 34 employees. The company is classified under “retail sale of watches and jewellery in specialised stores” and is based in Swindon; we hold 2 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47770Retail sale of watches and jewellery in specialised stores SIC 95250Repair of watches, clocks and jewellery

Status: Active
Location: Swindon, South West
Age: 112 yrs · since 1913
Type: Private Limited Company

Latest accounts · year to 28 Feb 2025

Key figures

IndependentCash flow filed

Revenue

£10.4m

Growth ▼2.1%

Profit

£265k

Growth ▼35.2%

Profit margin

2.5%

Gross 20.6%

Employees

Change ▲6.3%

Profit / employee

£7.8k

Revenue/employee £306k

Profitable streak

2yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	29 Feb 2024	28 Feb 2025
Disclosure	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£10.6m	£10.4m
Cost of sales	£8.4m	£8.3m
Gross profit	£2.2m	£2.1m
Operating profit	£512k	£409k
Profit before tax	£480k	£372k
Profit after tax	£409k	£265k
Profit (best available)	£409k	£265k
Staff costs	£1.2m	£1.3m
Employees (average)	32	34
Ratios
Profit margin	3.8%	2.5%
Gross margin	21%	20.6%
Revenue per employee	£332k	£306k
Profit per employee	£12.8k	£7.8k
Cash conversion	−166.8%	−59.3%
Growth (year on year)
Revenue growth	—	▼2.1%
Profit growth	—	▼35.2%
Headcount growth	—	▲6.3%
Balance sheet — indirect signals, not revenue
Cash at bank	£1k	£24.7k
Net assets	£4.2m	£4.3m
Fixed assets	£2.9m	£2.9m
Current assets	£3.1m	£3.2m
Debtors	£2k	£3.7k
Cash from operations	−£854k	−£243k
Source	FullAccounts · bulk data Nov 2025	FullAccounts · bulk data Nov 2025

Derived from the latest filing

How the business works

Profit margin: 2.5%; Profit ÷ revenue.
Gross margin: 20.6%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £306k; Revenue ÷ average employees.
Profit per employee: £7.8k; Profit ÷ average employees.
Cash conversion: −59.3%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 27.5%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲3%; Now £4.3m
Cash at bank: ▲2259%; Now £24.7k
Headcount: ▲6%; Now 34
Deferred income: —; Now —
Fixed assets: ▼1%; Now £2.9m

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 28 Feb 2025 (profit £265k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.

Updated from Companies House on 11 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.